4 Advantages of Selling on Etsy: Why it Might be the Right Platform for You

If you’re passionate about your craft but have little experience selling your products, setting up a shop on Etsy isn’t difficult. How successful you are on Etsy often depends on how much time and effort you’re willing to put into marketing.

One of the main advantages of selling on Etsy is that you have a built-in customer base, and you may get noticed quicker than if you have to try and build a customer base from scratch. Buyers often visit Etsy to find something unique they can’t find anywhere else. Here are some of the main benefits of selling on Etsy.

Etsy is user-friendly.

Setting up a shop on some eCommerce platforms requires design knowledge, coding skills, patience, and time. On Etsy, you can set up shop in minutes. A step-by-step guide leads you through the process of naming your shop, creating a storefront, and setting up billing and payment options.

There are tools you can use every step of the way to make selling and shipping orders a smooth experience. Etsy takes a small fee for each sale, but it’s a pretty good trade for its ease of use and the exposure it offers

A mobile app allows you to engage with customers, and open communication can foster a close buyer-seller relationship. You can also use the mobile app to check-in or post new listings, even when you’re on the go.

Start by posting at least 20 listings in your store. If you’re looking for tips to increase sales on Etsy, listing new products frequently is one of the best ways to keep customers coming back to your store, which can lead to more sales. Working with a print-on-demand vendor can lower your costs and increase your profit.

It has a helpful community.

Etsy is home to many artisans and crafters and is the best platform to find creative or handmade pieces. This means the community is quite different from many others.

It is not as cutthroat as some other platforms where mass manufacturers compete to sell their goods. Sellers support one another, and you can ask and answer questions, air your frustrations or offer advice on the community forum. There are endless tips and tutorials on how to grow your shop and much more.

Etsy Teams are groups of sellers that work together, usually in the same industries. You can join a team specific to your niche and receive advice and assistance promoting and advertising your products.

It offers a built-in customer base.

One of the main benefits of opening a shop on Etsy is having a built-in customer base. Etsy tries to accommodate new sellers, making it easier to break in. If you have an individual website promoting your products, it can take years to develop enough traffic to become profitable. Etsy uses search engine optimization to boost its Google rankings, and if someone tries to find products you offer in your store, they are more likely to pop up in a search than if you have your own website.

Millions of visitors already browse the Etsy marketplace, which is ranked the fourth largest eCommerce site by monthly visits in the U.S. Its search algorithm prioritizes new listings, so when you populate your store, it gives you an automatic boost.

Finding a niche for your shop that sets it apart from others is vital. This will help you appeal to shoppers who already spend time on the site. The platform offers intuitive and simple ways to advertise on a small budget, giving you a good start in marketing your products.

It has built-in statistics.

Your shop comes with built-in statistics that can help you identify trends and make better marketing decisions. You will know how many sales you have made and which of your items are most popular. You can see how many visitors come to your shop each day and the peak viewing times. It is also possible to find out what keywords they use to search and find your shop.

These insights can help you tailor which items you post and when you post them. You can also offer coupons and discounts on certain popular items to encourage repeat sales.

Can you think of any disadvantages of Etsy?