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While running an online store is a perfect side hustle for many people, the “side” prefix doesn’t mean you shouldn’t devote time to improving it. One of the most important things you can do for your online store is to increase its online visibility. And the best way to do it is to climb ranks in search engine result pages. It implies that you will need to do some SEO positioning tactics – a strategy many online store owners don’t want to do because they think they will need significant funds and time.
Today we will share with you a couple of affordable strategies you can use to make your online shop easier to discover online.
You can change a domain name if your operation is still small and you haven’t started building a brand image. There are thousands of domains suitable for online shops, but more importantly, some have a better standing than your current one.
It will save you hours of work if you choose a name with substantial traffic and long and reputable history. Plus, you will be able to sell the domain you own and make some money from it.
To complete this task, you will need to do domain appraisal, which is a process of estimating the actual value of a domain name.
Optimize content on your pages
One of the most straightforward SEO positioning strategies you can pursue is on-page SEO which means optimizing the content on your online shop’s pages. You can use some free keyword research tools to research successful competition and identify which keywords they’ve been using. Once you’ve identified your keywords, you can start your optimization process.
Don’t worry – you don’t need to do anything overly technical. You should incorporate your targeted keywords in title tags, image and alt tags, and meta descriptions. It may take a while to complete it if your online shop is big. You should be done in under an hour if you run a small operation.
A blog is a valuable asset in the eCommerce space
You can even start a blog section on your online shop to share valuable shopping guides with your customers while incorporating keywords in the blog posts and titles. A good blog can help you boost your online store sales. The most challenging part of keeping your blog alive is finding a good topic to cover and posting new content regularly (at least once a week).
You can overcome these challenges easily. First, make sure to use free blog topic ideas generators. With the help of generators, you will never run out of ideas for your blog posts and don't forget to make a blog posting schedule. Make sure to stick to it to ensure your blog always has something new and valuable to offer consumers.
Complete product pages to increase SEO positioning
There are many factors search engines use to determine the rank of your online shop in search results. One of these factors is the time your shoppers spend on your site.
The ultimate goal is to make them want to spend more time on your site. While there are many strategies you can employ, the most relevant one for your online shop is to offer complete product pages.
To complete product pages, you will need to do two things. First, you should upload high-quality product photos and ensure they are taken from various angles. Some of the images should showcase the product in real-life use.
Secondly, you should write informative product descriptions. Highlight the materials, features, or any other important information that can enable customers to make an informed purchasing decision.
Make sure to go on social platforms
The more traffic your online shop generates, the better. Traffic is another signal search engines use to rank websites in the search result pages. Once you’ve completed all the steps we’ve covered, you will have time to go social.
Create your online shop’s official social media profile and start interacting with your target customers. Social media is great for sharing your new blog posts, organizing contests, and announcing big upcoming discounts and sales.
Final thoughts on boosting SEO positioning
You can do a lot to set your online store up for success, even when on a budget. All the strategies we’ve shared with you require a minimal budget but offer powerful benefits in return. They will help boost your shop’s ranking in search results, generate more traffic, and capture more sales.
Can you share any SEO positioning tips to rank higher in the SERPs?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.
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