Note: This article contains affiliate links (hyperlinks, widgets, or through images), which means I receive compensation if you purchase a product through them. Regardless, I only recommend products or services I use personally and/or believe will add value to my readers. Visit my disclosure page for more information.
Blogging is a typical online career that many people pursue. However, 99% of all new bloggers quit in their first year, and there is a good reason for that. There are a couple of deadly mistakes that can shut down your blog, and your target audience is one of them.
If you want to run a blog without knowing your target audience, it will be almost impossible to succeed. Neglecting to go through targeting will cost you a ton of money and time in the long run, so you must set your base right from the start.
What is the Target Audience?
Let’s start with the basics here. Your target audience is a group of readers that share the most significant interest with your blog and use the information you publish to help them.
They are people who share the biggest interest in your articles and are most likely to fall in love with what you publish.
Why is it Important?
If you choose to pursue blogging as your business, you should use your time and money as wisely as possible. There are a lot of things to do, so every dime and minute you save is going to pay off.
Remember, the whole purpose of your blog is for someone to read it. Since you will be dealing with a lot of competition, you have to carefully choose your niche and target audience to generate traffic.
Let’s see some of the benefits of setting up your target audience:
- Your audience can help you optimize your content and make it better with their ideas, answers, and questions
- Your target audience will be interested in what you publish, so they will keep coming back to your blog
- They are your potential customers if you decide to sell products
- You already know what their expectations and problems are that they need help with
Choosing a Niche vs. Targeting Audience
Many people think that the job is done once they’ve found a profitable niche to target. However, it is still not enough to make sure your blog succeeds. A specific niche is an area of interest, which means it can contain multiple demographics who need different things.
That is why finding your target audience goes one step further into knowing your specific audience interests, problems, demographics, etc. which will help you optimize your content.
How to Find Your Target Audience
Once you have the niche you want to target, you can get info finding out more about your target audience. This process can be a bit trickier than you might expect, but it is not science fiction.
To get a better understanding of your targeting audience, you need to see discussions between people about your niche.
This means you should search for things like:
Quora is great for finding your target audience. First of all, you can find your target audience by searching for topics about your niche, and more importantly, go through some of the problems that people need help with.
Additionally, there is a section called “Related Questions,” so you can browse other ideas that will help you have a better understanding of your target audience.
Forums are blogger’s best friend. They can help you find your target audience, give you ideas for content, or address people’s problems through your blog.
- Other Blogs
You are not alone. To get a better understanding of where your blog will be settled, you need to research your biggest competitors. You will understand what kind of content they make and the reaction of the targeted audience.
- Optimize Your Content
Content optimization is where you will learn the most about your audience. Remember, every blog is built from trial and error, and you cannot start by making everything perfect. You can learn a lot from how your audience reacts to your content and try to go after the topics with the best results.
Targeting is crucial for the success of every blog. You cannot start a blog without a specific niche or a target audience and expect to succeed. That would be like a team from the NBA betting odds try to win the season without any training.
Blogging can turn out to be a very profitable business if done correctly, and you just need to keep researching and never give up. Good luck!
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.