Client testimonials play a huge role in influencing consumers' purchase choices in today's digital world. Incorporating testimonials in your social media marketing strategy can be an excellent way to increase your brand awareness and attract more clients. However, not all social media marketing testimonials can help you market your products and services. Effective customer testimonials must be easy for potential customers to understand, say exactly what your products or services can do for them, and dispel anything holding them back.
This article provides you with a complete guide on customer testimonials for social media marketing:Wondering how to get social media marketing testimonials? Here's what you need to know, including tips!Click To Tweet
Understanding Social Media Marketing Testimonials?
A testimonial is a brief personal recommendation from a satisfied customer highlighting their positive experience with a business.
If you want to incorporate effective social media marketing testimonials in your marketing plan, choose well-crafted testimonials. In addition, the testimonials you use should describe how you helped a customer solve a problem while emphasizing the benefits of your customer service.
How to Create Successful Social Media Marketing Testimonials
Reach Out To Your Recent Clients
Sending a testimonial request to your current customer is one of the first steps toward creating effective social media marketing testimonials. Although it's preferable to ask a client personally, there's no harm in sending an email to your client list.
You may even send it out as a simple survey, asking people to remark on a particular product or service feature to make it easier. After that, you can use the positive responses you get as brief testimonials on your social media platforms.
Choose Your Best Clients
If most of your existing customers are satisfied with your product or services, you will have an easy time selecting the right individuals to represent your business.
However, you must choose enthusiastic clients who appear overly pleased with your service or those who helped solve the most fascinating and distinctive difficulties for maximum impact. These customers will be ecstatic to provide an exciting personal recommendation for your brand.
By demonstrating to your target customers that you can solve out-of-the-box challenges, you prove that you are experienced. That way, it becomes easy to attract other consumers who may be experiencing similar peculiar issues.
Cover All Your Buyer Personas
Successful social media marketing testimonials should target all of your potential audience's buyer personas. In other words, you need to examine the buyer personas and find a happy client who can offer a use case for each.
While at it, be sure to choose the appropriate option for each position, industry, and firm type.
Consider Video Social Media Marketing Testimonials For Greater Results
Videos are an excellent way to market your products on social media. According to a recent survey, 77 % of respondents who had watched a company's video testimonials said they felt persuaded to buy the brand's products and services.
Videos are more authentic, entertaining, and shareable. As a result, a video testimonial is an excellent marketing tool for social media and paid advertising efforts. However, it would be best to keep your video testimonial short for maximum results.
In addition to brevity, you need to know the social media ad specs and formats that each platform requires if you have any plans to use paid promotions.
Include Verifiable Client Details
Statistics show that 37% of consumers feel testimonials are beneficial because they are more genuine than a company's pitch. However, a potential client is unlikely to believe a testimonial from “John B.” and will consider it bogus.
To clarify, clients want to see the identities of the people behind testimonials, including job titles, company profiles, and images. That way, the testimonial does not appear phony.
In short, social media marketing testimonials can be a powerful way to increase your online presence and credibility. By featuring customer quotes on your website and social media pages, you can show potential customers that you’re the real deal.
And if you make it easy for customers to give you a testimonial, they’re more likely to do so!