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For a very long time, knitting has been considered more of a hobby than a means of livelihood. For those who have made it a source of livelihood, they most probably do it as a side hustle. There are, however, big organizations which deal with large-scale knitting and use machines to do this.
That aside, with this enterprising generation, most people are starting to transform their hobbies into a lucrative business. You’ll find financially successful people having YouTube channels with thousands of followers where they show people how to style different types of hair. Others are teaching people how to sing at a fee. One can now be paid by doing what they love. Interesting, right?
Most people who are earning from their hobbies are sole business proprietors, and they may not have enough capital to do a large-scale production. Luckily, there are financial institutions that offer a small business loan that can help such businesses.
There is a new way of doing things that comes with modern-day technology – online businesses. In spite of this new style of doing things, you’ll still have to follow some necessary start-up business procedures to have a successful business.
One important thing that most people who are trying this strategy forget is that before you decide to make your hobby a business, make sure it’s your true passion. Many people invest in hobbies that aren’t their true passion, just because they saw other people making it. Majority of these people always end up giving up when things aren’t going so well for them.
The following are essential steps you have to take as you start up your ‘hobby-business.’
1) Come up with an effective strategy
You’ll no longer be knitting your scarves for fun. You’ll have clients to fulfill, deadlines to beat, products to market, resources to gather, and many other things that are required when starting a business. All these activities need a proper strategy.
While thinking of a strategy, you can ask yourself questions like who your clients will be, where you’ll get finances, who your supplier will be, and if you’ll have a physical shop.
Asking yourself such questions will help put everything into perspective. And, you’ll have a clear vision of where you want your business to go.
2) Find your market niche
It’s essential to know where and how your best products will sell. Your business should be able to be an answer to a problem in the market.
For instance, you can’t sell knitted cardigans on the coastal sides; the place is always hot. Instead, you can knit hats.
3) Grow your network
The most popular way of getting people’s attention in this current generation is by creating an excellent social media presence. Make sure you have an impressive profile in all the popular social media platforms – Twitter, Facebook, Instagram, and YouTube.
Online marketing will make you get an extensive market very quickly compared to other options.
This doesn’t imply that you don’t market yourself. You’ll also need to be very consistent in posting your products. It shows that your business is authentic.
4) Promote your product
You can promote your knitted products by giving lucrative offers. Make the offers as attractive as it can get. It should make your competition lose clients.
Come up with offers that your business can handle and at the end, make a profit. A one-time offer is enough to draw more clients to your side. A number of these clients will remain on your side even after the offer is gone.
If you follow the above steps and put your best foot forward, you’ll be earning enough cash to expand your new business. It’s recommended for such a business that one is open and flexible. Go with the market, but still, maintain your brand.
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.