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The first step in knowing what type of marketing materials you need for your business is knowing your target audience. Then comes the hard part, reaching your target audience.
If your audience isn’t from the Facebook era and social media is out of their reach, or they refuse to use it, you might want to start getting creative with your marketing campaigns. Try reaching your existing customer base and target audience using voice broadcasting, direct mailers, and sales calls.
When done correctly, voice broadcasting is an effective way to reach your target audience. You want your customers to feel as though they’re talking to a person and not a machine. So when you’re recording, you should use a friendly tone.
Be as personal as you can, stating the reason for your call and ensure that you’re relating to your target audience in your speech. You don’t want to be speaking to a target audience over the age of 65 about social media; you’ll totally lose their interest.
Your message should be short, typically under 30 seconds.
Rehearse your speech before you record and time yourself to ensure that your using your time efficiently. In 30 seconds, you can get your point across and even offer the services of a live agent.
This an effective approach to sales calls where agents can explain offers and solutions in detail. With the right voice broadcasting company, you can run multiple campaigns simultaneously targeting a wider audience.
Direct mailers are a great way to target an audience in a specific area. Let’s say you’re selling hearing aids. You would want to target your audience by sending direct mailers to nursing homes and assisted living facilities.
New restaurants use direct mailers to let the surrounding neighborhoods know that they’ve got great food at great prices. Mailers also provide the opportunity to send out coupons.
Coupons and discounts have been proven to bring in customers from all around.
Although it seems like sales calls are forced sales, there is a way to target your audience without being pushy. This is usually done by calling repeat customers.
Customers that have been with phone companies for over a year are often called to ask if they want or need an upgrade. These phone calls are typically accepted because the seller is calling an audience that exists in historical customer databases. Salesforce call center software understands your audience, their behaviors, and their interests.
With the Salesforce call center software, you can view your customer relationship on the screen. This will allow you to bring your company and customers together. The software creators understand that your audience won’t always want to speak over the phone and will enable them to choose their preferred method of contact through a fully integrated omnichannel contact center platform.
Some people may think that voice broadcasting, direct mailers, and sales calls are unwanted, but there are customers out there that appreciate the information. When you do not inform existing customers of new promotions or sales, they feel as though you only appreciate new business.
You must treat your existing customers as you would your prospective customers and send that mass text or voice message.
Targeting new audiences can be a task, especially with voice broadcasting, but if you partner with the right company for your needs, you will be acquiring a new consumer base in no time. Elevate communication with prospective and existing patrons with Salesforce software.
You never know what the client’s response will be until you try to contact and communicate with them. Good luck!
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.