Mobile Menu

  • Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to secondary navigation
  • Skip to primary sidebar
  • Skip to footer

Before Header

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Home Jobs by MOM

Insights. Ideas. Improvements.

  • Lifestyle Insights
  • Business Ideas
  • Improving Family Life
  • Contact
  • Search
reach your target audience

Easily Reach Your Target Audience with These Marketing Strategies

You are here: Home / Business / Business Tools & Tips / Easily Reach Your Target Audience with These Marketing Strategies

January 8, 2020 //  by Home Jobs By Mom//  Leave a Comment

Note: This article contains affiliate links (hyperlinks, widgets, or through images), which means I receive compensation if you purchase a product through them. Regardless, I only recommend products or services I use personally and/or believe will add value to my readers. Visit my disclosure page for more information.



Tweet
Pin23
Share2
Share

reach your target audience

The first step in knowing what type of marketing materials you need for your business is knowing your target audience. Then comes the hard part, reaching your target audience.

If your audience isn’t from the Facebook era and social media is out of their reach, or they refuse to use it, you might want to start getting creative with your marketing campaigns. Try reaching your existing customer base and target audience using voice broadcasting, direct mailers, and sales calls.

Voice Broadcasting

When done correctly, voice broadcasting is an effective way to reach your target audience. You want your customers to feel as though they’re talking to a person and not a machine. So when you’re recording, you should use a friendly tone.

Be as personal as you can, stating the reason for your call and ensure that you’re relating to your target audience in your speech. You don’t want to be speaking to a target audience over the age of 65 about social media; you’ll totally lose their interest.

Your message should be short, typically under 30 seconds.

Rehearse your speech before you record and time yourself to ensure that your using your time efficiently. In 30 seconds, you can get your point across and even offer the services of a live agent.

This an effective approach to sales calls where agents can explain offers and solutions in detail. With the right voice broadcasting company, you can run multiple campaigns simultaneously targeting a wider audience.

Direct Mailers


Direct mailers are a great way to target an audience in a specific area. Let’s say you’re selling hearing aids. You would want to target your audience by sending direct mailers to nursing homes and assisted living facilities.

New restaurants use direct mailers to let the surrounding neighborhoods know that they’ve got great food at great prices. Mailers also provide the opportunity to send out coupons.

Coupons and discounts have been proven to bring in customers from all around.

Sales Calls

Although it seems like sales calls are forced sales, there is a way to target your audience without being pushy. This is usually done by calling repeat customers.

Customers that have been with phone companies for over a year are often called to ask if they want or need an upgrade. These phone calls are typically accepted because the seller is calling an audience that exists in historical customer databases. Salesforce call center software understands your audience, their behaviors, and their interests.

With the Salesforce call center software, you can view your customer relationship on the screen. This will allow you to bring your company and customers together. The software creators understand that your audience won’t always want to speak over the phone and will enable them to choose their preferred method of contact through a fully integrated omnichannel contact center platform.

Some people may think that voice broadcasting, direct mailers, and sales calls are unwanted, but there are customers out there that appreciate the information. When you do not inform existing customers of new promotions or sales, they feel as though you only appreciate new business.

You must treat your existing customers as you would your prospective customers and send that mass text or voice message.

Targeting new audiences can be a task, especially with voice broadcasting, but if you partner with the right company for your needs, you will be acquiring a new consumer base in no time. Elevate communication with prospective and existing patrons with Salesforce software.

reach your target audience

You never know what the client’s response will be until you try to contact and communicate with them. Good luck!

Home Jobs By Mom

Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.

Tweet
Pin23
Share2
Share


Get the latest scoop on lifestyle + business tips, blogger opps, & giveaways to enter below!

* indicates required



Opt-In

Blogger Opps

Email Format

Powered by MailChimp

Home Jobs by Mom will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at krystle@homejobsbymom.com. We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.


Related Posts

You may be interested in these posts from the same category.

planner

10 Sunday Tasks to Get Ready for the Upcoming Week

10 Influencer Marketing Stats That Will Help You Rock 2021

8-Reasons-You-Should-Use-Waterproof-Stickers-For-Your-Beauty-Business

8 Reasons You Should Use Waterproof Stickers For Your Beauty Business

14 Business Ideas You Can Do Once The Kids Start School

14 Business Ideas You Can Do Once The Kids Start School

Top Background Screening Software and Apps to Help With Recruitment

Top Background Screening Software and Apps to Help With Recruitment

Biggest-Signs-It’s-Time-to-Change-Jobs-or-Start-a-New-Career

Biggest Signs It’s Time to Change Jobs or Start a New Career

Switching-Career-Paths_-Why-More-Women-Should-Be-Entering-the-Tech-Industry

Switching Career Paths: Why More Women Should Be Entering the Tech Industry

3-Reasons-Women-Can-Thrive-in-the-Macho-Welding-World

3 Reasons Women Can Thrive in the Macho Welding World

What Are the Makings of a Successful Fashion Photographer

What Are the Makings of a Successful Fashion Photographer

Career Advancement And Children

How to Crush the Competition and Boost Your Online Store Sales

Finding Work-Life Balance When Self Employed

3 Online Job Ideas for Full-time Moms

3 Online Job Ideas for Full-time Moms

Previous Post: « Update Your Home and Give It Some Life
Next Post: 7 Home Decor Ideas for the Slightly Geeky Family #KeySmartPro keysmart pro»

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Welcome!

Get a look into a mom's inkling into this crazy thing called life.
Read More…

Giveaways to Enter

Muttropolis Dog Toys
.
Muttropolis Doy Toys Giveaway32 Days Left
Plush Personalized Blanket
.
17 Days Left
SpongeBob SquarePants: The Complete Twelfth Season
.
SpongeBob SquarePants Twelfth Season DVD32 Days Left
Clearly Filtered Junior Insulated Stainless Steel Filtered Water
.
clearly filtered13 Days Left
Lavender heating pad set
.
sunny bay32 Days Left
UMIDIGI Fitness Tracker Smart Watch
.
11 Days Left
JohnBoosCo Maple Cutting Board
.
22 Days Left
2-Pack of MealEnders
.
mealenders32 Days Left
PeachSkinSheets
.
30 Days Left
.
holiday gift guide

Recent Posts

planner

10 Sunday Tasks to Get Ready for the Upcoming Week

10 Sunday Tasks to Get Ready for the Upcoming Week
home maintenance

Tools or Chemicals: What Works Best for Plumbing Problems?

Tools or Chemicals: What Works Best for Plumbing Problems?
thankfulness hugging

Finding “The One” in Your 30s

Finding “The One” in Your 30s
Muttropolis Doy Toys Giveaway

@Muttropolis Doy Toys Giveaway (Ends 2/16)

@Muttropolis Doy Toys Giveaway (Ends 2/16)

5 Amazing Ways Your Family Can Use a Sunroom

5 Amazing Ways Your Family Can Use a Sunroom
moving, moving checklist, moving essentials, moving planner, moving planning

Should You Hire a Cleaning Service When You Move Houses?

Should You Hire a Cleaning Service When You Move Houses?

Footer

Free Download

Productivity-Planner-Preview“Every day is another chance to get stronger, to eat better, to live healthier, and to be the best version of you.”

Download the FREE Colorable Productivity Planner to get your life more organized. Sign up as a newsletter insider today!

Be A Better You

Giveaways

Muttropolis Doy Toys Giveaway@Muttropolis Doy Toys Giveaway (Ends 2/16)
Plush Personalized Blanket Giveaway (Ends 2/1) @las930
SpongeBob SquarePants Twelfth Season DVD@SpongeBob SquarePants Twelfth Season DVD Giveaway (Ends 2/16)
clearly filteredFiltered Water For The Little One Giveaway (Ends 1/28) @clearlyfiltered @las930
sunny bayLavender Heating Pad Set Giveaway (Ends 2/16) @SunshinePillows
@Umidigi Fitness Tracker Smart Watch Giveaway (Ends 1/26) @las930
  • About Home Jobs By Mom
  • Terms & Privacy
  • Networks & Affiliations
  • Work With Us
  • Contact

Site Footer

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Copyright © 2021 Home Jobs by MOM · All Rights Reserved

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.