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Videos have become an essential part of business and marketing today. In today’s attention-deficit world, they present the most effective means to get information across, whether it be staff training tutorials, how-tos, or product reviews.
With the rise of videos came the popularity of instructional tutorials across several industries like education, healthcare, and technology.
But the rising demand for such videos means that you have to do an excellent job on your video tutorial so it will stand out from the crowd.
In other words, your video needs to have specific elements and features that captivate the audience’s attention, offer value, and inspire them to take action.
So how do you do this? The following seven tips provide all the answers you need to create an outstanding video tutorial using your screen recording software.Research shows that when people look for answers to their questions, they prefer to consult a video. Click here to learn how to make an amazing video tutorial with screen recordings!Click To Tweet
Devise a Plan
Whether you’re vlogging about beauty products or how customers can set up your software, you need to have a plan. All the great marketing videos that go viral started with a great plan that resulted in great content.
Therefore, you need to devise a plan that involves the creating process as well as how you’ll distribute it.
Remember, publishing is only one part of the puzzle you also need to share and promote. You can also consider a back link outreach service for better reach.
Script Your Video Tutorial
If you created the right plan, it should involve the scripting process, and this must precede any recording. The video script is an integral part of creating tutorial videos for several reasons.
It allows you to control the flow of ideas during the actual recording and determines the video’s length.
For example, if you’re working with a restricted time, you have to make the necessary adjustment to the video content on paper first.
Choose the Right Video Tutorial Software
Another significant part of the screen recording puzzle is the screen recording application. As you might have guessed, there are several options on the market.
Here are some of the questions you need to answer when choosing a screen recording application:
- Can you perform narration with this software?
- Does the app have editing features after you record the video?
- Will it allow you to export the video in different formats?
RecordCast Screen Recorder
This is one of the many options for screen recording your tutorial videos and the best part is that it’s free!
RecordCast is super simple to use and doesn’t require any kind of download. You simply choose what you would like to record (i.e. screen + webcam, the screen only, or webcam only) and audio options.
The audio recording options include microphone + system audio, microphone, system audio, or no audio. Once you select that you can record up to 30 minutes of video
If everything is good to go, you can then download and edit your video. From there, you can add additional media, text, background, elements, overlays, and music.
If you need to add more video content you can do so right there too!
If you are looking for a super simple way to screen record RecordCast is the way to go!
How to Make an Instructional Video with Screen Recording
Now that you’re through the preparation phase let’s get to recording the screen.
First, make sure no unnecessary applications are left running and mute all notifications to avoid distractions. The last thing you want is to receive a skype call from a friend while recording.
Next, clear your desktop of any clutter and unnecessary icons. Then, check your mics before you begin recording with your software.
You may need to choose between recording your system audio or not.
Decide Between TTS And Narration
Due to the nature of screen recorded videos, the audio is crucial to their success. The two main options are text to speech and voice-over.
Depending on the app you choose, you can do your screen recording and audio at once or during the editing phase.
Here too, your script plays an integral role, especially if you’re narrating. Remember, you want to talk as clearly and accurately as possible.
Editing a Tutorial Video
Having completed the narration and recording, you can proceed to compile and edit your video.
So far, you completed each stage separately, but now you’ll see how to match, add different elements like text and sound effects to make the video engaging. Your choice of video and audio editing effects also depends mainly on the editing software you use.
Usually, you can complete the editing in the screen editing application if it supports this function.
Exporting Your Final Cut
So, you might have completed the editing and are satisfied with the final work. It’s time to export it in the ideal format.
Remember, you can’t compromise on video quality. Usually, one should easily export your video in standard formats like MKV, AVI, WMV, MP4, WebM, HTML5, and FLV.
These formats allow you to upload to popular platforms like Youtube. That’s why you have first to check that your recording and editing software supports these formats.
You don’t have to look far to see the increasing number of screen recorded videos on marketing and social media platforms like Youtube. Today, Youtube comes second as the most visited website, and the entire world watches over a billion hours of Youtube videos every day.
The power of video as a medium of sharing information and ideas is undeniable. The screen recorded video is one of the easiest and lowest budget videos you can create. With these seven tips, there is no way you can go wrong!
Have you ever made a tutorial video?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.