• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Pinterest
  • Twitter
  • Facebook
  • Instagram
Home Jobs by MOM

Home Jobs by MOM

Insights. Ideas. Improvements.

  • Lifestyle Insights
  • Business Ideas
    • Online Tools for Bloggers
  • Improving Family Life
  • Contact

10 Influencer Marketing Stats That Will Help You Rock 2021

You are here: Home / Business / 10 Influencer Marketing Stats That Will Help You Rock 2021

THIS WEBSITE USES AFFILIATE LINKS WHICH MEANS WE RECEIVE COMPENSATION IF YOU PURCHASE A PRODUCT THROUGH THEM. VISIT OUR DISCLOSURE PAGE FOR MORE INFORMATION.

January 12, 2021 by Home Jobs By Mom
Pin17
Tweet
Share
17 Shares

Are you a social media influencer? Are you ready to thrive in 2021? With the last year being what it was, it’s a good idea to get a jump on the year ahead now to help you succeed in your goals.

Social media is incredible, and it can be a massive benefit for businesses. The career and business opportunities that come from social media are excellent and are only getting better.

However, it is important to note that you need to stay on top of your social media. These top 10 influencer marketing stats that will help you rock 2021 are a perfect place to start!

Top 10 Influencer Marketing Trends in 2021

Social media is extremely popular, and we shouldn’t be surprised that influencer marketing is popular as well.

With the current levels of interest in influencer marketing, the stats are continually being researched, which means that it’s easy to know which ones to look out for.

In short, the following stats are good for you to pay attention to.

Influencer Marketing is Growing and Growing Fast

Influencer marketing is growing quickly, and that’s for a good reason. It is growing because it works.

There are close to 250 million social media users in the United States alone. Close to 80% of the U.S. population has a social media profile.

According to many marketers, it is the most cost-effective way of acquiring new customers due to its popularity. The sheer number of people on these platforms is reason enough to understand why marketers choose this route.

As a result, over 50% of marketers have plans to increase their influencer marketing budgets.

Teens and Social Media Influencers

Teenagers (at least 70% of them) trust social media influencers more than they do typical celebrities.

They find it easier to connect with them, and many even feel that their favorite social media influencer understands them better than their friends or family.

Influencer Marketing Earns A Great Return on Investment

Influencer marketing campaigns average a $6.50 return for every dollar spent, with many earning even more than that.

Wondering what big influencer marketing trends are coming in 2021? Here are 10 stats that will help you rock 2021! Click To Tweet

Women and Social Media

According to Forbes, women are responsible for up to 80% of all purchasing.

Pair that with the fact that over 80% of women are said to use social media to find purchase recommendations and advice, and you can see why social media influencers with female followers can be so useful for marketers.

That is to say, over half of female consumers say that they have made a purchase specifically because of an influencer post.

Over Half of Beauty and Fashion Companies Use Influencers

When it comes to companies using social media influencers, you may not be surprised to learn who uses them the most.

Over half of beauty and fashion companies use influencers for marketing purposes. These companies are even planning to add influencer marketing into their upcoming budgets for the forthcoming year.

Influencer Marketing is an Industry Valued at More Than 10 Billion Dollars

Influencer marketing has a very significant value in today’s economy. In current times it is worth over 10 billion dollars.

It is projected to jump to $15 billion by 2022. This is almost double the value it held in 2019.

Instagram is #1 in Influencer Marketing

While all social media platforms are viable for influencers, some are more popular than others. Influencers prefer platforms in this order:

  • Instagram

  • Facebook

  • Youtube

  • Twitter

Social Media Users and In-Store Shopping

Despite what many people think, influencer marketing is not just for online shopping.

According to surveys, over half of social media followers say that they would consider purchasing a product in-store if it had been recommended by an influencer, with only 3% saying the same thing about a celebrity.

Influencer Marketing versus Print Marketing

Print marketing (flyers, magazines, newspapers, etc.) used to be king. However, this is no longer the case.

Influencer marketing has officially surpassed print marketing in return on investment for marketers.

Almost half of All Consumers use Ad Blockers

Almost half of all internet users use ad blockers in their internet searches and social media scrolling. Therefore, using influencers is an excellent way for companies to reach their intended audiences.

If you are considering making influencer marketing a part of your business strategy for 2021, these stats should definitely help direct your decisions. Good luck!

What determining factor influences your purchases the most?

Related Posts:

  • social media marketing
    4 Ways You Can Take Advantage of Social Media to…
  • 5-strategies-to-increase-your-product-advertising-via-social-media-pin
    5 Strategies To Increase Your Product Advertising…
  • Complete Guide to Social Media Marketing Testimonials
    Complete Guide to Social Media Marketing Testimonials
  • blogging tips & tools, blogging mistakes to avoid, social media blogging marketing strategies, social media blogging tips, social media & blogging, social media & blogging tips, social media blogging, social media strategy, social media marketing, social media mistakes, blogging mistakes
    4 Social Media Blogging Mistakes That Could Be…
  • Why Use Social Media for Business
    Why Use Social Media for Business?
  • 3 Ways You Can Influence Online Without Being an Influencer
    Using Instagram to Creatively Market Your Fashion Brand
  • Planning To Start A Fashion Brand Here's Your Ultimate Guide To Do It
    Planning To Start A Fashion Brand? Here's Your…
  • 3 Ways You Can Influence Online Without Being an Influencer
    3 Ways You Can Influence Online Without Being an Influencer
Pin17
Tweet
Share
17 Shares
Category: Business, Ways to Make Extra MoneyTag: Influencer, marketing

About Home Jobs By Mom

Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.

Previous Post:How To Be The Best Parent You Can Be In 2021
Next Post:4 Cleaning Hacks While Having a Cat as a Pet

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Welcome!

Get a look into a mom’s inkling into this crazy thing called life.

Read More

Recent Posts

  • Building a Legally Sound Business Framework
  • @PeachSkinSheets Holiday Giveaway (Ends 12/25)
  • Decoding The Causes Of Sleep Deprivation And Solutions For A Restful Night
  • How Much Does It Cost to Hire Movers?
  • Why Delta 10 THC is On The Rise?
  • Blogger Opp: Moon Fruit Snacks Giveaway #BloggersWanted
  • #UMIDIGI Kids Android Tablet Giveaway (Ends 12/25) @Versatileer
  • Moon Fruit Snacks Giveaway (Ends 12/31)
  • How to Get Perfect Lighting for Any Room in Minutes
  • @SuperiorSource Vitamins Holiday Giveaway (Ends 12/16) @DeliciouslySavv

@PeachSkinSheets Holiday Giveaway (Ends 12/25)

#UMIDIGI Kids Android Tablet Giveaway (Ends 12/25) @Versatileer

Moon Fruit Snacks Giveaway (Ends 12/31)

@SuperiorSource Vitamins Holiday Giveaway (Ends 12/16) @DeliciouslySavv

Sesame Street Holiday Giveaway (Ends 12/4) @SilvieArmas @shout_studios

@OnforuLED LED Floodlight Giveaway (Ends 12/11) @Versatileer

The Red Shoes: Next Step DVD Giveaway (Ends 12/7) @DeliciouslySavv @PinkNinjaBlogg

@DelilahHome 6 Piece Towel Set Giveaway (Ends 12/17) @DeliciouslySavv

Enter More Giveaways!

Free Download

“Every day is another chance to get stronger, to eat better, to live healthier, and to be the best version of you.”

Productivity-Planner-Preview
Download the FREE Colorable Productivity Planner to get your life more organized. Sign up as a newsletter insider today!
Be a Better You!

  • Building a Legally Sound Business Framework
  • @PeachSkinSheets Holiday Giveaway (Ends 12/25)
  • Decoding The Causes Of Sleep Deprivation And Solutions For A Restful Night
  • How Much Does It Cost to Hire Movers?
  • Why Delta 10 THC is On The Rise?
  • About Home Jobs By Mom
  • Terms & Privacy
  • Contact
  • Pinterest
  • Twitter
  • Facebook
  • Instagram

Copyright © 2023 · Home Jobs by MOM · All Rights Reserved

This website uses affiliate links which means we receive compensation if you purchase a product through them. Visit our disclosure page for more information.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
SettingsAccept
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT