10 Influencer Marketing Stats That Will Help You Rock 2021

Are you a social media influencer? Are you ready to thrive in 2021? With the last year being what it was, it’s a good idea to get a jump on the year ahead now to help you succeed in your goals.

Social media is incredible, and it can be a massive benefit for businesses. The career and business opportunities that come from social media are excellent and are only getting better.

However, it is important to note that you need to stay on top of your social media. These top 10 influencer marketing stats that will help you rock 2021 are a perfect place to start!

Top 10 Influencer Marketing Trends in 2021

Social media is extremely popular, and we shouldn’t be surprised that influencer marketing is popular as well.

With the current levels of interest in influencer marketing, the stats are continually being researched, which means that it’s easy to know which ones to look out for.

In short, the following stats are good for you to pay attention to.

Influencer Marketing is Growing and Growing Fast

Influencer marketing is growing quickly, and that’s for a good reason. It is growing because it works.

There are close to 250 million social media users in the United States alone. Close to 80% of the U.S. population has a social media profile.

According to many marketers, it is the most cost-effective way of acquiring new customers due to its popularity. The sheer number of people on these platforms is reason enough to understand why marketers choose this route.

As a result, over 50% of marketers have plans to increase their influencer marketing budgets.

Teens and Social Media Influencers

Teenagers (at least 70% of them) trust social media influencers more than they do typical celebrities.

They find it easier to connect with them, and many even feel that their favorite social media influencer understands them better than their friends or family.

Influencer Marketing Earns A Great Return on Investment

Influencer marketing campaigns average a $6.50 return for every dollar spent, with many earning even more than that.

Women and Social Media

According to Forbes, women are responsible for up to 80% of all purchasing.

Pair that with the fact that over 80% of women are said to use social media to find purchase recommendations and advice, and you can see why social media influencers with female followers can be so useful for marketers.

That is to say, over half of female consumers say that they have made a purchase specifically because of an influencer post.

Over Half of Beauty and Fashion Companies Use Influencers

When it comes to companies using social media influencers, you may not be surprised to learn who uses them the most.

Over half of beauty and fashion companies use influencers for marketing purposes. These companies are even planning to add influencer marketing into their upcoming budgets for the forthcoming year.

Influencer Marketing is an Industry Valued at More Than 10 Billion Dollars

Influencer marketing has a very significant value in today’s economy. In current times it is worth over 10 billion dollars.

It is projected to jump to $15 billion by 2022. This is almost double the value it held in 2019.

Instagram is #1 in Influencer Marketing

While all social media platforms are viable for influencers, some are more popular than others. Influencers prefer platforms in this order:

• Instagram

• Facebook

• Youtube

• Twitter

Social Media Users and In-Store Shopping

Despite what many people think, influencer marketing is not just for online shopping.

According to surveys, over half of social media followers say that they would consider purchasing a product in-store if it had been recommended by an influencer, with only 3% saying the same thing about a celebrity.

Influencer Marketing versus Print Marketing

Print marketing (flyers, magazines, newspapers, etc.) used to be king. However, this is no longer the case.

Influencer marketing has officially surpassed print marketing in return on investment for marketers.

Almost half of All Consumers use Ad Blockers

Almost half of all internet users use ad blockers in their internet searches and social media scrolling. Therefore, using influencers is an excellent way for companies to reach their intended audiences.

If you are considering making influencer marketing a part of your business strategy for 2021, these stats should definitely help direct your decisions. Good luck!

What determining factor influences your purchases the most?