After months of planning, designing marketing collateral, and purchasing mountain-size piles of promotional giveaways, your day at the trade show has finally arrived.
But how do you get attendees to stop by your booth? This article will discuss several strategies to maximize your trade show booth's traffic.
Design a trade show booth that attracts attention
Trade show attendees have a limited attention span and a lot of things to see. Make your booth stand out and attract more people by using colors, music, and graphics that will grab their attention and pull them in. You may ask experts like Infinity Exhibits to do the planning and some ideas for execution.
Another way to attract attention is by giving away free swag your target audience will want (i.e., phone chargers, reusable tote bags, or fitness gear). This also indirectly drives people to your booth because it makes you an expert in the field, and attendees are more likely to work with/buy from an expert.
Another way to attract attention is by making your booth comfortable. Add lounge-style seating and padded mats for attendees to sit on. Also, arrange key messaging at different heights instead of flatting everything on the tables.
Hire a professional photographer
While some attendees may want to talk to a sales representative, many will visit your booth for information or reading materials. Providing brochures and high-quality images can help these “floaters” to make an informed decision about your products.
Swag items are another effective way to draw in visitors. While most attendees know to avoid food-related swag, you can attract a crowd with other intriguing items.
Finding a professional photographer can be difficult, but hiring one is essential, just like hiring a top trade show exhibit company. Look for photographers with a portfolio of past events showcasing their skills and style. Also, ask your event partners or colleagues for recommendations. They might have worked with a photographer who can capture precisely your needs.
Hire a professional videographer
Professional video marketing is an effective way to attract potential customers to your trade show booth. However, when hiring a videographer, it's essential to choose wisely.
Make sure to look for one who understands your business well and the industry in which you operate. Also, please pay attention to their videography style and look for examples of previous work.
People attending trade shows are busy and need more time to walk around the hall. They will visit the booths that appear to be popular, so you must put a lot of effort into promoting your presence there ahead of time.
For example, you can promote your upcoming appearance through social media and email campaigns. You can also host a webinar or write blogs about your participation.
Utilize the power of social media
Whether you're B2B or B2C, social media is essential for trade show promotion. If you have a list of people that fit your audience's profile and are likely to attend the show, engage them with a lighthearted, not sales, post about the event and your booth number.
For example, if your customers are more interested in high-impact visuals, focus on using eye-popping digital displays that are hard to ignore. Branding the show with your company's logo helps to increase visibility and create a memorable experience.
Use the show's hashtag or create your own to promote content and engage with attendees. Depending on the platform, you can add behind-the-scenes and sneak-peek videos of your exhibit or a giveaway to draw attention.
Make your booth interactive
Incorporating a game into your booth is one of the best ways to draw attention and encourage visitors. Using elements like giveaway codes, hidden prizes, or a friendly competition entices attendees to stop by your booth. Just make sure to make the game relevant to your brand.
People often visit multiple trade shows throughout the day, and having fun, interactive activities will help keep your company top of mind. Guests will be eager to come back and check out your booth again when they see it crowded with excited attendees.
If you have any big announcements or new products, you will be launching at the event, promote them through social media and emails to get people interested. This will help you build excitement and increase the number of leads you generate at the show.