5 of the Best Online Marketing Resources for Home Businesses
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Home-based businesses are very popular, and it is estimated that a new one is started every 12 seconds. Unlike most other small businesses, companies launched from home often require a start-up capital of less than $5,000. This makes it possible for people from all walks of life to achieve their goal of becoming self-employed. However, it takes a lot more to become successful than simply having a dream and starting a business.
Aside from filling a niche, having the necessary skillset, and offering quality products or services, it’s imperative to harness the power of online marketing and mobile advertising. Fortunately, there are many tools available to help you connect with a broad audience of potential customers.
By taking advantage of these opportunities, you’ll be able to significantly increase your chances of becoming a successful home-based business owner.
Having a nicely designed website with high-quality written content has to come before anything else. After all, 81 percent of consumers research items and companies online before committing to making a purchase.
Additionally, a professional-looking website is one of the key ways to build consumer trust.
The good news is that companies like WiseIntro make it possible to build your own professional website. This will help you save a lot of money while still attracting consumer attention.
It’s also wise to combine your site with a solid social media presence.
2. Google Analytics is a Great Online Marketing Tool
Let’s face it; Google rules the entire Internet. Unless your website and online marketing efforts attract a high search engine ranking, it’s going to be extremely difficult to build a profitable business.
The good news is that Google offers a free Analytics service to help you improve the quality of your website and keep an eye on traffic.
You can also track the performance of your AdWords campaigns and set up specific conversion goals. This is very useful for tweaking your online marketing.
It allows you to quickly and easily see what is and isn’t working. By utilizing this Analytic data, you can maximize your online marketing budget and efforts.
3. Email Marketing Software
There are numerous options available for email marketing software, including GetResponse, MailChimp, and Constant Contact.
Use a personalized and automated approach to email marketing to have the best possible impact. Studies have found that merely including the email recipient’s name in the subject line can increase open rates by up to 42 percent. Email and SMS go hand in hand, so don’t forget to diversify into mobile as well. You can use an online SMS platform to supplement your email efforts.
4. Consider an Online Marketing Company
Do you have zero knowledge about marketing but a strong business idea? Turning to an online marketing company such as Markitors, Internet Marketing Ninjas, or StraightNorth will be more expensive than DIY. However, in some cases, this is the best use of your time and money.
Before you sign any contracts, though, do some research. See which company in your price range has the best reputation and offers the most comprehensive online marketing package.
5. Use Effective Marketing Tools for Branding
Your company needs to be based on two ideas: customer retention and branding. Everything from having a professional logo designed to choosing a specific color scheme for your website and ads will make it easier for consumers to identify your products and services.
Always remember that even Coca-Cola still emphasizes product branding in their advertisements, and so should you.
It’s also a good idea to look for small and simplistic ways to build brand awareness. For example, WiseStamp enables home-based business owners to create an eye-catching email signature that will further their branding efforts.
There are virtually countless additional marketing resources you could use, ranging from browser plugins that assist with blog writing all the way to free advertising sites such as Craigslist and ClassifiedAds.
Ultimately, the marketing tools you choose to use should be based on your specific needs, along with your budget and business niche. By keeping these tips in mind, you can help your home business grow quickly without spending an excessive amount of money.
Can you name some of the best marketing tools for startups?
Krystle, creator of Home Jobs by MOM, swapped her psychology degree for motherhood adventures. Now in Kentucky with her husband and teenage sons (15 & 19), she balances cooking, DIY projects, and launching her next business venture. Texas-born but Kentucky-living, she’s still sharing her journey as her family grows up.
This is a very informative post, thank you so much for sharing! I have never had to do any online marketing but these definitely sound like great resources.
I have never had an online business so I really don’t have any experience with these tools. WiseIntro looks like it would be a good place to start. I am retired now but the last few years I worked I worked from home. It was for a software manufacturing company but I did technical support, not marketing.
I appreciate your humor…..I am way beyond the point where that is required…now I just rely on word of mouth….which is the most honest, builder of a business..your new clients come to you already expecting the right and most effective solutions
Branding is most important. Of course, branding is futile unless you have an awesome website. Be sure you understand your market. What do they want? how do you reach them?
I think an important thing to remember about online branding is having a theme that carries through the website, emails, etc so that everything looks consistent and instantly recognizable.
What I do is spread positivity through my Facebook Business page by posting only positive, funny, entertaining, and inspiring posts every day. I would only choose two days in a week where I would promote my online business. In addition, I found that I can get great traffic on Quora. Just answer people’s questions that are related to your business. Give people great insight in your answers, and they’ll come to check you out.
This day and age, all of these are equally important. I can’t narrow it down to just two. IT is a must, branding is a must. If you want to complete in this world of business, you have to have all of the above.
I have a degree and former career in marketing and advertising. I have not worked in 10 years though, so a lot has changed, especially with technology. In fact, when I was ending my career, social media was just beginning to surface as a means of marketing for companies. I did use platforms like Constant Contact for mass emails.
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Dena Akbar
These sound like good resources. I really don’t know much about marketing or small businesses.
Home Jobs By Mom
That’s okay! Hopefully, this article taught you something about marketing and small businesses
rebecca Parmalee wetzel
very interesting reading. As I am starting up a small business , i will take some of this info into consideration
Home Jobs By Mom
What kind of business are you starting?
Sandra Davis
Good tools
Dena Akbar
There are many options to go with. Anything regarding social media sounds right to me.
Home Jobs By Mom
I agree. Social media is probably the most popular way to market things these days.
Karen Jaras
I have been thinking about starting my own business. Great info to mull over.
Home Jobs By Mom
What kind of business?
Lauryn R
This is a very informative post, thank you so much for sharing! I have never had to do any online marketing but these definitely sound like great resources.
Kara Marks
I don’t have a home business. These are all good ideas—I know that Google analytics can be extremely important.
Home Jobs By Mom
Yes, almost anything Google is super important. They rule the web.
Sarah L
I can see where these would be helpful. I have no personal interest.
Home Jobs By Mom
I understand. You have to be an entrepreneur for marketing to make sense.
Jamie Martin
I find cold calling and pitching to work the best. I also feel like giveaways have a good conversion rate.
Home Jobs By Mom
I do think giveaways are a great marketing technique too depending on your business goals
Sandy Klocinski
I have never had an online business so I really don’t have any experience with these tools. WiseIntro looks like it would be a good place to start. I am retired now but the last few years I worked I worked from home. It was for a software manufacturing company but I did technical support, not marketing.
Home Jobs By Mom
That’s great you can work from home doing tech support!
Brandon Sparks
I can tell you know your stuff but I have never been into anything like this..
Home Jobs By Mom
That’s okay! Marketing isn’t something most people get into.
lixxey
I usually use Facebook and pay for my marketing adverts. Facebook lets you target your audience by region and many other metrics.
Home Jobs By Mom
FB does have a nice little advertisement platform going
Devon Pickford
Interesting. My parents are both small business owners. I will have to pass this on!
Home Jobs By Mom
What kinds of businesses do they run?
Nancy Burgess
Great resources thank you for sharing.
Ronald Gagnon
I appreciate your humor…..I am way beyond the point where that is required…now I just rely on word of mouth….which is the most honest, builder of a business..your new clients come to you already expecting the right and most effective solutions
Home Jobs By Mom
Word of mouth is a great way to get new business!!
Ronald Gagnon
Like earlier stated..if you are already established, new clients that have come referred already are more than half sold
Home Jobs By Mom
Referrals can be a gold mine that’s for sure!
Ronald Gagnon
The best techniques are….Client referrals and offering a free consultation
Home Jobs By Mom
Do you offer incentives for referring someone?
Cindy S.
Branding is most important. Of course, branding is futile unless you have an awesome website. Be sure you understand your market. What do they want? how do you reach them?
Home Jobs By Mom
All great points, Cindy. Have to meet your customers needs in order for any marketing to work.
Veronica Lee
Thanks for the helpful resources. These will be of great help for those starting out.
Home Jobs By Mom
You are very welcome and I hope these marketing resources help new and veteran business owners alike.
Heather K
I think an important thing to remember about online branding is having a theme that carries through the website, emails, etc so that everything looks consistent and instantly recognizable.
Home Jobs By Mom
Yes, that is important! It makes your business feel more consistent and trustworthy.
Jaff
What I do is spread positivity through my Facebook Business page by posting only positive, funny, entertaining, and inspiring posts every day. I would only choose two days in a week where I would promote my online business. In addition, I found that I can get great traffic on Quora. Just answer people’s questions that are related to your business. Give people great insight in your answers, and they’ll come to check you out.
Home Jobs By Mom
Quora is a great suggestion Jaff. People often forget about those question sites when marketing.
Dana Rodriguez
I don’t really know anything about marketing but these sound like great resources. Great article for those starting out!
Home Jobs By Mom
Thanks, Dana! I hope these marketing resources help someone out.
Dawn D.
There are many options to go with. Anything regarding social media sounds right to me.
Home Jobs By Mom
Yes, social media is very popular these days in terms of marketing.
Paula Pennachio
I think any of these tools would work great for any business. I would mostly make sure that I am on all of the social media sites
Home Jobs By Mom
Yes! Social media is a big one these days for businesses.
Dawn D.
This day and age, all of these are equally important. I can’t narrow it down to just two. IT is a must, branding is a must. If you want to complete in this world of business, you have to have all of the above.
Home Jobs By Mom
Sounds like you know what you are talking about!! A little of it all probably comes in handy at some point.
Deepali Singh
This article is really helpful! I personally think anything to do with social media is a powerful tool these days
Home Jobs By Mom
Yes, I agree. Social media is very important in marketing these days.
Denise Low
Thank you for sharing. I haven’t really thought about Online Marketing. I think it would be nice to own my own business.
Home Jobs By Mom
You and me both! Maybe I’ll own one, one day.
Amy D
I have a degree and former career in marketing and advertising. I have not worked in 10 years though, so a lot has changed, especially with technology. In fact, when I was ending my career, social media was just beginning to surface as a means of marketing for companies. I did use platforms like Constant Contact for mass emails.
Home Jobs By Mom
I bet a lot has changed in your field since you last worked. Do you think you’ll ever go back to it?
Nancy
Very informative. I am going to save this. My current job is more local, so direct marketing mail is most effective.
Home Jobs By Mom
May I ask what your job is?
Kara Marks
These sound like good resources. I really don’t know much about marketing or small businesses.
Calvin
Many nice resources. Definitely a ton of help for those starting out.
Shannon M Gilchrist
You forgot Directly Social. They’re phenomenal.
Home Jobs By Mom
I will have to look into that one. Thanks!
Vicki Rains
I haven’t ever been entrusted in an online business
Home Jobs By Mom
I’m sure you could if you wanted to 🙂
Donna L Holder
awesome info here. thank you so much
Donna L Holder
thank you for sharing
Donna L Holder
yes this is something thats strange to me
Home Jobs By Mom
Why is it strange to you?
Donna L Holder
i would love to do this