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5 of the Best Online Marketing Resources for Home Businesses

You are here: Home / Business / Business Tools & Tips / 5 of the Best Online Marketing Resources for Home Businesses

July 13, 2021 //  by Home Jobs By Mom//  66 Comments




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Online Marketing, online marketing tips, online marketing entrepreneur, Online Marketing ideas, Online Marketing tools, home Businesses

Home-based businesses are very popular, and it is estimated that a new one is started every 12 seconds. Unlike most other small businesses, companies launched from home often require a start-up capital of less than $5,000. This makes it possible for people from all walks of life to achieve their goal of becoming self-employed. However, it takes a lot more to become successful than simply having a dream and starting a business.

Aside from filling a niche, having the necessary skillset, and offering quality products or services, it’s imperative to harness the power of online marketing and mobile advertising. Fortunately, there are many tools available to help you connect with a broad audience of potential customers.

By taking advantage of these opportunities, you’ll be able to significantly increase your chances of becoming a successful home-based business owner.

Companies today depend on digital marketing tools to survive. Check out our favorites!Click To Tweet

1. Website Building Software



Having a nicely designed website with high-quality written content has to come before anything else. After all, 81 percent of consumers research items and companies online before committing to making a purchase.

Additionally, a professional-looking website is one of the key ways to build consumer trust.

The good news is that companies like WiseIntro make it possible to build your own professional website. This will help you save a lot of money while still attracting consumer attention.

It’s also wise to combine your site with a solid social media presence.

2. Google Analytics is a Great Online Marketing Tool

Let’s face it; Google rules the entire Internet. Unless your website and online marketing efforts attract a high search engine ranking, it’s going to be extremely difficult to build a profitable business.

The good news is that Google offers a free Analytics service to help you improve the quality of your website and keep an eye on traffic.

You can also track the performance of your AdWords campaigns and set up specific conversion goals. This is very useful for tweaking your online marketing.

It allows you to quickly and easily see what is and isn’t working. By utilizing this Analytic data, you can maximize your online marketing budget and efforts.

3. Email Marketing Software


There are numerous options available for email marketing software, including GetResponse, MailChimp, and Constant Contact.

Use a personalized and automated approach to email marketing to have the best possible impact. Studies have found that merely including the email recipient’s name in the subject line can increase open rates by up to 42 percent. Email and SMS go hand in hand, so don’t forget to diversify into mobile as well. You can use an online SMS platform to supplement your email efforts.

4. Consider an Online Marketing Company

Do you have zero knowledge about marketing but a strong business idea? Turning to an online marketing company such as Markitors, Internet Marketing Ninjas, or StraightNorth will be more expensive than DIY. However, in some cases, this is the best usage of your time and money.

Before you sign any contracts, though, do some research. See which company in your price range has the best reputation and offers the most comprehensive online marketing package.

5. Use Effective Marketing Tools for Branding


Your company needs to be based on two ideas: customer retention and branding. Everything from having a professional logo designed to choosing a specific color scheme for your website and ads will make it easier for consumers to identify your products and services.

Always remember that even Coca-Cola still emphasizes product branding in their advertisements, and so should you.

It’s also a good idea to look for small and simplistic ways to build brand awareness. For example, WiseStamp enables home-based business owners to create an eye-catching email signature that will further their branding efforts.

There are virtually countless additional marketing resources you could use, ranging from browser plugins that assist with blog writing all the way to free advertising sites such as Craigslist and ClassifiedAds.

Ultimately, the marketing tools you choose to use should be based on your specific needs, along with your budget and business niche. By keeping these tips in mind, you can help your home business grow quickly without spending an excessive amount of money.

Can you name some of the best marketing tools for startups?

Home Jobs By Mom
Home Jobs By Mom

Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.

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Reader Interactions

Comments

  1. Vicki Rains

    November 2, 2018 at 8:18 pm

    I haven’t ever been entrusted in an online business

    Reply
    • Home Jobs By Mom

      November 8, 2018 at 8:57 am

      I’m sure you could if you wanted to 🙂

      Reply
    • Donna L Holder

      September 21, 2019 at 9:46 am

      awesome info here. thank you so much

      Reply
    • Donna L Holder

      January 8, 2020 at 9:53 am

      thank you for sharing

      Reply
    • Donna L Holder

      January 23, 2020 at 2:42 pm

      yes this is something thats strange to me

      Reply
      • Home Jobs By Mom

        January 31, 2020 at 7:36 am

        Why is it strange to you?

        Reply
    • Donna L Holder

      March 18, 2020 at 2:16 pm

      i would love to do this

      Reply
  2. Shannon M Gilchrist

    February 4, 2019 at 8:10 am

    You forgot Directly Social. They’re phenomenal.

    Reply
    • Home Jobs By Mom

      February 5, 2019 at 8:50 am

      I will have to look into that one. Thanks!

      Reply
  3. Calvin

    April 3, 2019 at 10:05 am

    Many nice resources. Definitely a ton of help for those starting out.

    Reply
  4. Kara Marks

    April 6, 2019 at 7:37 pm

    These sound like good resources. I really don’t know much about marketing or small businesses.

    Reply
  5. Nancy

    April 15, 2019 at 9:03 pm

    Very informative. I am going to save this. My current job is more local, so direct marketing mail is most effective.

    Reply
    • Home Jobs By Mom

      April 17, 2019 at 2:27 pm

      May I ask what your job is?

      Reply
  6. Amy D

    April 16, 2019 at 2:51 pm

    I have a degree and former career in marketing and advertising. I have not worked in 10 years though, so a lot has changed, especially with technology. In fact, when I was ending my career, social media was just beginning to surface as a means of marketing for companies. I did use platforms like Constant Contact for mass emails.

    Reply
    • Home Jobs By Mom

      April 17, 2019 at 2:30 pm

      I bet a lot has changed in your field since you last worked. Do you think you’ll ever go back to it?

      Reply
  7. Denise Low

    April 18, 2019 at 2:31 pm

    Thank you for sharing. I haven’t really thought about Online Marketing. I think it would be nice to own my own business.

    Reply
    • Home Jobs By Mom

      April 27, 2019 at 9:36 am

      You and me both! Maybe I’ll own one, one day.

      Reply
  8. Dawn D.

    April 19, 2019 at 6:58 pm

    This day and age, all of these are equally important. I can’t narrow it down to just two. IT is a must, branding is a must. If you want to complete in this world of business, you have to have all of the above.

    Reply
    • Home Jobs By Mom

      April 27, 2019 at 10:00 am

      Sounds like you know what you are talking about!! A little of it all probably comes in handy at some point.

      Reply
    • Deepali Singh

      May 15, 2019 at 12:55 pm

      This article is really helpful! I personally think anything to do with social media is a powerful tool these days

      Reply
      • Home Jobs By Mom

        May 28, 2019 at 10:40 am

        Yes, I agree. Social media is very important in marketing these days.

        Reply
  9. Paula Pennachio

    April 21, 2019 at 7:23 pm

    I think any of these tools would work great for any business. I would mostly make sure that I am on all of the social media sites

    Reply
    • Home Jobs By Mom

      April 27, 2019 at 10:25 am

      Yes! Social media is a big one these days for businesses.

      Reply
  10. Dawn D.

    April 22, 2019 at 6:45 am

    There are many options to go with. Anything regarding social media sounds right to me.

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 11:17 am

      Yes, social media is very popular these days in terms of marketing.

      Reply
  11. Dana Rodriguez

    April 25, 2019 at 11:43 am

    I don’t really know anything about marketing but these sound like great resources. Great article for those starting out!

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 11:38 am

      Thanks, Dana! I hope these marketing resources help someone out.

      Reply
  12. Jaff

    April 27, 2019 at 9:29 pm

    What I do is spread positivity through my Facebook Business page by posting only positive, funny, entertaining, and inspiring posts every day. I would only choose two days in a week where I would promote my online business. In addition, I found that I can get great traffic on Quora. Just answer people’s questions that are related to your business. Give people great insight in your answers, and they’ll come to check you out.

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 1:41 pm

      Quora is a great suggestion Jaff. People often forget about those question sites when marketing.

      Reply
  13. Heather K

    April 27, 2019 at 10:25 pm

    I think an important thing to remember about online branding is having a theme that carries through the website, emails, etc so that everything looks consistent and instantly recognizable.

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 2:09 pm

      Yes, that is important! It makes your business feel more consistent and trustworthy.

      Reply
  14. Veronica Lee

    April 30, 2019 at 5:32 am

    Thanks for the helpful resources. These will be of great help for those starting out.

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 2:18 pm

      You are very welcome and I hope these marketing resources help new and veteran business owners alike.

      Reply
  15. Cindy S.

    May 3, 2019 at 6:29 am

    Branding is most important. Of course, branding is futile unless you have an awesome website. Be sure you understand your market. What do they want? how do you reach them?

    Reply
    • Home Jobs By Mom

      May 10, 2019 at 4:15 pm

      All great points, Cindy. Have to meet your customers needs in order for any marketing to work.

      Reply
  16. Ronald Gagnon

    May 4, 2019 at 6:10 pm

    The best techniques are….Client referrals and offering a free consultation

    Reply
    • Home Jobs By Mom

      May 13, 2019 at 1:48 pm

      Do you offer incentives for referring someone?

      Reply
  17. Ronald Gagnon

    May 13, 2019 at 2:57 pm

    I appreciate your humor…..I am way beyond the point where that is required…now I just rely on word of mouth….which is the most honest, builder of a business..your new clients come to you already expecting the right and most effective solutions

    Reply
    • Home Jobs By Mom

      May 17, 2019 at 2:49 pm

      Word of mouth is a great way to get new business!!

      Reply
      • Ronald Gagnon

        May 17, 2019 at 6:38 pm

        Like earlier stated..if you are already established, new clients that have come referred already are more than half sold

        Reply
        • Home Jobs By Mom

          May 29, 2019 at 2:55 pm

          Referrals can be a gold mine that’s for sure!

          Reply
  18. Nancy Burgess

    May 14, 2019 at 8:46 am

    Great resources thank you for sharing.

    Reply
  19. Devon Pickford

    May 15, 2019 at 8:20 am

    Interesting. My parents are both small business owners. I will have to pass this on!

    Reply
    • Home Jobs By Mom

      May 28, 2019 at 9:36 am

      What kinds of businesses do they run?

      Reply
  20. lixxey

    May 15, 2019 at 5:02 pm

    I usually use Facebook and pay for my marketing adverts. Facebook lets you target your audience by region and many other metrics.

    Reply
    • Home Jobs By Mom

      May 28, 2019 at 12:16 pm

      FB does have a nice little advertisement platform going

      Reply
  21. Brandon Sparks

    May 15, 2019 at 5:47 pm

    I can tell you know your stuff but I have never been into anything like this..

    Reply
    • Home Jobs By Mom

      May 28, 2019 at 2:00 pm

      That’s okay! Marketing isn’t something most people get into.

      Reply
  22. Sandy Klocinski

    May 16, 2019 at 6:45 am

    I have never had an online business so I really don’t have any experience with these tools. WiseIntro looks like it would be a good place to start. I am retired now but the last few years I worked I worked from home. It was for a software manufacturing company but I did technical support, not marketing.

    Reply
    • Home Jobs By Mom

      May 28, 2019 at 3:53 pm

      That’s great you can work from home doing tech support!

      Reply
  23. Jamie Martin

    May 16, 2019 at 2:32 pm

    I find cold calling and pitching to work the best. I also feel like giveaways have a good conversion rate.

    Reply
    • Home Jobs By Mom

      May 29, 2019 at 7:47 am

      I do think giveaways are a great marketing technique too depending on your business goals

      Reply
  24. Sarah L

    May 16, 2019 at 2:49 pm

    I can see where these would be helpful. I have no personal interest.

    Reply
    • Home Jobs By Mom

      May 29, 2019 at 7:49 am

      I understand. You have to be an entrepreneur for marketing to make sense.

      Reply
  25. Kara Marks

    May 16, 2019 at 4:08 pm

    I don’t have a home business. These are all good ideas—I know that Google analytics can be extremely important.

    Reply
    • Home Jobs By Mom

      May 29, 2019 at 7:52 am

      Yes, almost anything Google is super important. They rule the web.

      Reply
  26. Lauryn R

    May 18, 2019 at 9:32 pm

    This is a very informative post, thank you so much for sharing! I have never had to do any online marketing but these definitely sound like great resources.

    Reply
  27. Karen Jaras

    May 26, 2019 at 8:39 pm

    I have been thinking about starting my own business. Great info to mull over.

    Reply
    • Home Jobs By Mom

      June 5, 2019 at 9:24 am

      What kind of business?

      Reply
  28. Dena Akbar

    August 9, 2019 at 6:17 pm

    There are many options to go with. Anything regarding social media sounds right to me.

    Reply
    • Home Jobs By Mom

      August 12, 2019 at 2:17 pm

      I agree. Social media is probably the most popular way to market things these days.

      Reply
  29. Sandra Davis

    January 15, 2020 at 4:04 pm

    Good tools

    Reply
  30. rebecca Parmalee wetzel

    March 25, 2020 at 6:05 am

    very interesting reading. As I am starting up a small business , i will take some of this info into consideration

    Reply
    • Home Jobs By Mom

      April 21, 2020 at 5:08 pm

      What kind of business are you starting?

      Reply
  31. Dena Akbar

    March 27, 2020 at 10:53 am

    These sound like good resources. I really don’t know much about marketing or small businesses.

    Reply
    • Home Jobs By Mom

      May 4, 2020 at 3:51 pm

      That’s okay! Hopefully, this article taught you something about marketing and small businesses

      Reply

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