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Starting an online business is an excellent idea for those looking for a side hustle during their studying years or those who have finally decided they want to become their own bosses. However, opening an online store is no longer the most challenging thing about starting a business.
The most challenging thing is to defeat your competition, which is hardly possible if you have not optimized your website and are not working with Google Ads.
Therefore, to make it easier for you, today, we will share eight quick tips that will help you boost your online store sales.
To boost conversion rate of your online store, you will need to know where you currently stand by starting a Google Ads audit.
The fastest and most efficient way to do it is by using specialized online tools to generate data about how your Google Ads campaigns are doing today and which parts of the campaigns need some improvements.
Tip #2: Have Reviews on Your Website
A lot of products and services nowadays are purchased online.
Shopping online saves a lot of time, but the downside is that your potential customers lose the ability to touch, smell, or try what you are selling. Therefore, a lot of people rely on reviews.
Adding unique reviews to your website will help create social proof, and your online business will appear more trustworthy, which may be the key factor why people will choose to buy from you instead of your competitor.
If you have a Facebook page, which you should, add a Reviews button there as well.
Tip #3: Simplify Your Forms
One of the main reasons website visitors leave your website without converting and abandoning their shopping carts is the checkout process has too many unnecessary steps.
To minimize the cart abandonment rate, ensure that the checkout forms do not include fields that are not important.
Tip #4: Make Important Information Visible
Another reason that causes your website visitors not to convert is unanswered questions. And that is why you should design your website in a way that displays essential information like contacts or FAQ in a visible place.
Even if you have the needed information on your website, but it is hidden at the bottom of the page or somewhere in product sub-categories, website visitors will likely not waste their time searching and buying from your competitors.
Tip #5: Have a Live Chat
Some people will want to search for needed information on your website on their own, but others simply prefer asking.
For such site visitors to convert more often, you should have a live chat on your website. This way that if they need some additional information to complete their purchase, your customer service can help them out.
If you run your online business as a side hustle and aren’t available 24/7, you can hire someone else to do the job for you or create a chatbot.
Tip #6: Understand How People Use Your Website
To better understand your potential customers, you need to track how your website visitors interact with your website. This way, you will learn about the sections of your online store that need improving.
The best solution to track website visitor behavior is to use specialized tools to show you such things as heatmaps.
Tip #7: Perform A/B Testing on Your Ads
Before you launch a new ad on your Google Ads campaign, do a little bit of A/B testing. Try creating two very similar ads but change up the copy a little bit.
Then, track the results, determine which ad version is performing better, and stick with it.
You would be surprised how changing one word in an ad copy can affect your ad’s performance.
Tip #8: Work on the Quality Score
Appearing on one of the three top positions on Google Search's first page can be a real game-changer for sales. However, to earn that place, you will have a lot of work to do, especially on your quality score.
Many different factors influence the quality score, like your ad copy's relevance and the landing page's content.
First of all, those two need to be relevant, and the landing page needs to meet the expectations that the ad copy creates. Secondly, the content displayed on the landing page must be high-quality. You got this!
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.
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