It's overwhelming when coming up with a new product or service. However, the work doesn’t stop there. You must then launch and implement product advertising successfully until you capture your market. Failure to properly promote a new product or service may lead to missed opportunities and loss of money down the line.
Social media can be a great way to market your brand or business when looking for your first sale. You can use paid ads, videos, or SMM panels to increase your following and post interactions on various social platforms. For instance, you can get free IG followers from SimplyGram trial packages that promote your Instagram account.
In addition, here are five more ideas on how to promote your products on social platforms.
Use Branded Social Icons on Your Website
Your business website is usually the first pop-up on search results when a customer searches for your products. Make it easy for them to find you on the social platforms that you are using. This website includes them in the header and footer for convenience.
Add social media icons to your website that are easy to spot. Also, use your brand's colors and graphics on the icons.
Create Targeted Product Advertising
Facebook product advertising will let you promote your products on Facebook and Instagram. Target your ads on specific individuals based on their behaviors, interests, and demographics.
The ads may appear on Facebook and Instagram stories, reels, newsfeeds, messengers, and Facebook search results.
One can run ads for various reasons, such as:
- Grow your business and email list
- Creating awareness
- Creating a new product hype
Ensure your product advertising shows real people using your services or products. Test out different types of ads and identify metrics that matter to your business the most.
Provide Special Product Introductory Offers
Other than just announcing the availability of your service or product, include it in a special introductory deal. The deals can be in the forms of:
- A discounted price
- Buy one and get one free deal
- Reduced package or bundle prices
- Coupon or voucher deals after purchase
- Gifts after referrals
- Increased points if you have a loyalty program
However, be sure to add that the deal you offer will not last forever. This instills a sense of urgency in buying to customers whose purchase power is limited by inventory or time.
Product Advertising Can be as Simple as Writing Blog Posts
When promoting a new product, you may not have created a landing post that your customers or subscribers can visit. This new offering could upgrade your existing account. And your goals may not be to get more customers but to engage your existing ones or re-engage the dormant ones.
Write an in-depth blog post describing your new projects' features, details, and benefits. Provide everything you would have included on your landing page if you have not had one.
Share links to the blog post via social media channels or email. In addition, make sure you create Pinterest pins and use marketing tools to get the reach you deserve.
Share Customer Reviews on Social Media
One of the best ways to promote your products is by letting your customers promote them for you. Offer deals such as a free trial and ask your consumers to write an online review of your product as testimonial material.
Testimonials and reviews are invaluable when moving your products to the general audience. Furthermore, 84% of consumers will trust online reviews as they sound like personal recommendations.
There are many more ways to promote your services or products on social media; this list isn't exclusive. You need to make a social media presence to drive leads and sales. The above tips should help you get started and grow your business channels organically.