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Have you ever thought about investing in your future by taking advantage of your creative talents, but you’re just not sure how to get started? Building your own business can be daunting if you’re unfamiliar with the process, but you can avoid feeling overwhelmed by taking a few small steps to set yourself up for success. Take a look at these four great ways to get started on your small creative business.
Focus On Your Passions to Find Your Project
When you’re first thinking about what you’d like to do to put your creative talents to use in the world, you need to start by emphasizing the things that you love to do.
Whether you’re a talented artist who wants to sell paintings, a crafty genius who loves to produce handmade goods, or you want to help others in their own creativity. You’ll want to stick with what you know.
Building your own small business takes a lot of work, so choose something you’ll do with consistent enthusiasm to keep you going and drive you to success.
Find What Sets You Apart From The Crowd
When you have decided on a creative business that you love to do, you need to think about what makes you different than others in the same subject. Are you a local artist selling to those in your community, do you have an infectious personality that draws people to what you’re doing, or is your art unique and breathtaking in a way that others simply can’t ignore?
When you find what differentiates your work from all the others, lean into it and use that as your selling point, making sure everyone knows what makes you unique in a copycat industry.
Extensively Research Your Field
When first starting a business, it is easy to want to dive in headfirst without checking the water for hazards, but you will be best served by taking time to do your due diligence before entering your market.
The best thing you can do to increase your chances of success is to evaluate the competition. Look at how competitors in the same area of expertise as yours have gone about their business. See what works for them and learn from other’s mistakes instead of making them yourself.
Learn to Market Yourself on Social Media
Your potential customers and clients are spending their days sharing information through posts, comments, and sharing with their friends what they find interesting and helpful. No matter what kind of small business you decide to create, you’re going to need to take advantage of the expansive reach afforded to you by today’s social media juggernauts.
Facebook, Instagram, Twitter, and YouTube are a few of the leading social media darlings, but each of them has something different to offer. Learn the advantages and disadvantages of each platform to know what suits your particular business needs.
At the end of the day, few people get into a creative business because they want to do something dull and boring. Find what you love to do, see how you can separate yourself from the competition, and wake up each day eager to be the best at what you do.
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.