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If you are passionate about writing, you can create a blog on what you love in a few steps. Besides, blogging is an excellent marketing tool too, which you can monetize to be your source of income. Pretty neat, huh?
If you want your blog to be profitable and fruitful (who doesn't want more money!?), you should start on the right path. Here are some essential things you need to know before starting a blog.
Blogging Requires Time and Effort
You should understand why you want to start blogging before you start. If you are only after money, then this might not make the best choice. Although there are many ways of making money online, it is among the harder ones.
To grow your audience on a blog takes a lot of time and hard work. Once you have grown your audience only then will your blog be profitable.
A Blog Is Not 100% Free
Although platforms such as Tumbler and Medium are free and easy to use, you have no control, and there are many limitations.
If you want your blog to be well designed, have a unique web address, ample storage space, and are planning to monetize it, then you need to purchase some hosting space.
To start, you should buy a domain name and hosting space. This isn't expensive but can be a monthly expense.
Niche Identification
Decide on what you want to write about, and stick to that niche. Since there are usually many blogs within a niche, you should come up with ways of making your blog stand out.
For your blog to be unique, select a topic you are passionate about, narrow it down to a niche, and then decide your target audience. Now use your blog to answer their questions.
Content is King
Although quantity is necessary to grow and maintain your traffic, concentrate more on quality than quantity. The only way to engage and turn visitors into your audience is by offering value through quality information.
Be Social
Sadly, writing an excellent post is not enough to get people reading it. Besides, search engines will not find your blog when it is new anyway. In order to drive traffic to your blog, make sure you are proactive.
The best way is to promote your posts is through social media networks like Pinterest, Twitter, Facebook, Instagram, and YouTube marketing channels. Just don't overdo it or you may be thought of as a spammer.
And always share others work more than your own.
Be Authentic
To build trust with your readers, be real and genuine. People are interested in interacting with people they know.
Being yourself is your best bet!
Understand SEO
To grow the traffic on your blog, make sure you understand the basics of SEO. SEO can be complicated but learning the basics will increase your traffic from search engines.
Some platforms have SEO tools or plugins that can help you out.
A blog can be started by anyone, but not everyone can maintain it. It takes time and dedication to come up with unique content not to mention maintaining all of the maintenance tasks.
Don't give up, though! It can be quite rewarding if you stick to it.
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.
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