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The need for search engine optimization has always been there. But it’s during stressful times such as this when it becomes even more important because it can keep your business afloat. It also ensures that you have a quick recovery once things return to normal. This is especially true for startups that have yet to establish a solid consumer base.
So, what exactly are the reasons why you should maintain your search engine optimization efforts during this crisis? Keep reading to find out!
People Spend More Time Online
With community quarantines in effect, the majority of people are confined within their homes. With not much left to do, and with only a handful of businesses open, they’re most likely going to spend their time online. They’ll be surfing the web for something entertaining or for companies that can deliver the goods or services they need.
This means that there is a lot of internet traffic to be fought over. And the businesses that continue to work on their online presence are bound to be found by their target demographic.
People Still Need Products And Services
Even when the purchasing power of most people has been diminished by quarantine, their need for products and services remains.
Search engine optimization helps connect prospective buyers with the service providers that they need. And because people are restricted to the confines of their homes, they are going to be searching for these things online.
This is even more important when you factor in the following reason.
Your Competition Is Likely To Be Using SEO
It is safe to assume that your competitors are using search engine optimization to bolster their marketing campaigns even during the COVID-19 pandemic.
When you consider that SEO results lag your efforts by about three months, if you stop your SEO work now, you’re going to fall behind your competition to a point where it’s going to be very difficult to catch up, especially once businesses reopen.
Search Engine Optimization Can Help Minimize Marketing CostsThe COVID-19 pandemic is a HUGE problem for companies, especially smaller startups. Learn why they should be investing in SEO! Click To Tweet The pandemic creates challenging economic conditions for everybody. It’s crucial to be able to stretch your resources as far as you can, especially since we’re a long way from developing a COVID-19 vaccine.
While search engine optimization is a significant investment, once it is established, the organic traffic it generates is priceless. This is especially apparent when compared to PPC campaigns, which end the moment you stop paying for them.
SEO is one of the best investments you can make as a startup company. However, it is not a small investment. It’s vital to hire an SEO agency that has a good mix of professionals who are skilled, experienced, and reliable.
Fortunately, there are resources to help guide your decision when you’re searching for an SEO company to work with. A search engine optimization company could potentially mean the growth or death of your startup during these difficult times. Stay safe!
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.