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How many views did the video get? How many likes did the video receive? Are people responding to the uploaded video? These are some common questions that hover around the heads of video marketers these days. The reason? People worldwide watch 5 billion videos daily on YouTube.
The conversation rate on the landing page increases by 80% because of video marketing. This proves how effective video making has become for a business’s salesforce consulting services. However, video marketing is not merely about going viral and gaining popularity. It involves deep strategizing using which marketers create a video that works for a business.
Follow this piece till the end, and discover the five steps that will enable you to make an excellent marketing video!For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience. So, follow these steps to create an effective marketing video! Click To Tweet
1. Make Sure to Attach a Hook in Your Video Content Ideas
The first few seconds of any video are crucial. One-third of viewers will walk away from a video within 10 seconds of not finding it fascinating. That’s the reason why a video must be short, crisp, and to the point, as recommended by expert marketers.
The best way to not lose your viewers in the first five to ten seconds of a video is to create a hook. A hook plays a pivotal role in grabbing attention from viewers.
To create a hook, use thumbnails. Both YouTube and Facebook allow using thumbnails. Thumbnails help in leaving an incredible impression on the viewers even before the video plays.
You can also start your video by asking a question or giving a quick introduction to the video. This way, the onlookers will know whether the video is worth investing their time or not.
Placing a hook at the start of a video is the key to creating a compelling marketing video.
2. Your Video Marketing Steps Should Include Narrating a Story
Do you think a video that brags about your brand will sell much? People hate when they see promotional videos that only speak goodie-goodie about a business. Instead, they love videos and other content when it has some sort of a relatable story.
A video with a cohesive story and a coherent approach can reach millions out there. In earlier days, the primary source of advertising was television, and marketers used story-telling as the key method.
Things haven’t changed much. Today, social media and digital campaigns compete with televisions. And, therefore, they need a story, too. Try to incorporate personal experiences or your struggle story in the video.
Make a video that says what you offer or how customers can benefit from business via a story. After you do this, you will see the magic happening!
Take the help of Facebook here, as they suggest your video should be as long as it needs to be to tell your story well, so focus on stories and not on sales. Period.
3. Tutorials & Other Audience-Oriented Content Should Be Part of Your Video Content Strategy
Once you are up with your video story and done with attaching a hook to it, now it’s time to do a little extra. Find ways through which you can educate your audience.
Most internet users are visual learners, and educational videos can make their day. Infusing tutorials in your videos could ensure the utmost effectiveness.
Through videos, you can educate your customers about how to use products/services. You can also put demos in your marketing videos.
Such demonstrative marketing videos can help customers in making a buying decision in favor of your brand. You can show how to unbox a product, how to assemble it, and how to use it in your videos.
Also, brands have been using video marketing to present client testimonials nowadays. It is a great way to create social proof and beat the drum loud for your brand.
4. Make Sure Your Video Content Creation is SEO-Ready
Walking on the SEO road will guarantee that your video appears higher on the search engines. How? Well, Google, like blogs and websites, also crawls YouTube videos. Hence, when a user searches for a particular brand, phrase, or keyword, there is a chance for your videos to show up in the SERPs.
But the real question is, how to make a marketing video SEO-ready? The answer is simple – tag it up.
The most straightforward way to optimize a video is to insert keywords in its descriptions. These descriptions allow Google spiders to sense the video content and its intent.
Also, you can use YouTube’s tagging feature. It determines the relevance of a video with a group of other similar videos. It is an effective way of video marketing, as your video will appear when someone watches other similar content like yours.
5. Inserting CTA Buttons in Your Marketing Videos for Business
What’s the use of marketing if it doesn’t convert into potential leads? Perhaps, CTA buttons might help you serve this purpose.
When making a video, the advertisers keep in mind the sole purpose of generating leads. Accommodating call-to-action buttons in video descriptions is a proven method to get organic traffic on the landing page.
CTAs bring more visitors and ignites a spark in them to check business websites for obtaining further information.
If you don’t put a CTA button in the video, how will the visitor get an idea to do the next right thing? You can insert call-to-action in the speech of the video narrator, put it at the end of the video as a link, or mention it in the video description; anything will work.
It’s not always mandatory to put CTAs that invite direct purchase or sign-up. You can keep it simple by asking viewers to share, subscribe, like, comment, follow, and tag.
6. To Make Things Easy Use FlexClip Free Online Video Maker to Create Marketing Videos
If you are looking to create quality videos on a budget FlexClip is your best bet. Their easy-to-use browser-based application allows users of any skill set to create professional-looking videos.
You can get started with FlexClip for free but if you need your video to be longer or want more assets or a watermark they offer some reasonably priced plans to accommodate you.
FlexClip has the perfect amount of video production features including:
Huge Royalty-Free Media Library
They have over a million various stock assets at your disposal. From music and photos to even videos and animations, there’s plenty to enhance your content.
Want to add a widget or logo to your video?
Every video needs a little something extra to make it stand out from the crowd and with FlexClip you can do just that. They offer animated text and graphics and various overlays and outros/intros to allow your video to be one of a kind.
Comprehensive Editing Tools
No matter your skill level every video needs editing.
You’ll need to trim a little bit there, add a voiceover and watermark, and other impressive effects to make everything perfect. FlexClip lets you do this and more.
If you don’t have the time to create something from scratch, no worries. FlexClip has over one thousand pre-made templates in all of the popular categories to get you started.
We made that COOLAGN video above using one of them and it couldn’t have been easier!
Studies affirm that 54% of consumers demand more content in the form of a video from their dearest brands and businesses.
87% of marketers use video as a powerful tool for marketing. 88% of digital marketers are satisfied with their video marketing efforts on social media and their ROI.
Estimated by 2022, 82% of the internet traffic will arise from video downloads and online streaming.
To conclude, we can put it this way – videos are the future!
How often do you watch video content online?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.