4 Ways You Can Take Advantage of Social Media to Market Your Business

Have you reached a crossroads in the direction you want to take your brand? Maybe you’ve been wracking your brain for inspiration and come up empty-handed one too many times. Perhaps, you've even “taken it back to basics” to discover you need a more innovative strategy. Of course, it doesn't help to be a busy mom with few hours in the day to sit down and really think about your next marketing idea. Take the pressure off yourself to develop a genius marketing approach and rely on social media instead. This free network offers opportunities to capture your target audience's attention and boost engagement. It can inspire marketing strategies you've never thought of.

Need some tips on getting started? Check out these four ways to market your business on social media.

HOW BUSINESSES USE SOCIAL MEDIA FOR MARKETING

1. Tap Into a Cultural Movement

An important emphasis for any brand lies in how it relates to its audience. For example, a strategy you can use to engage with audiences online is to channel a recent cultural movement that you can incorporate into your media presence and brand identity.

The term for this type of marketing is known as “movement marketing,” and it is invaluable for marketing your brand on social media. And the best in the industry use this strategy. Some successful businesses that have employed movement marketing include Apple and Volkswagen.

Whether environmentalism, mental health, fitness, or ending child poverty, find a cause and showcase your passion to your target audience on social media. This will show that you're more than a business; you're conscientious of the world and the major problems affecting people today.

Audiences with a similar passion for your cause will be more likely to support you and identify with your brand as a result.

2. Focus on Beliefs and Values When Using Social Media Marketing

Social media users appreciate genuine people. That's why when it comes to marketing your business on Instagram or Twitter, you want to create content that expresses your company's core goals, beliefs, and morals. This is called values-based marketing.

Here's how it works: if you can express into beliefs and values that your audience resonates with, they'll follow up with a click, share, and like. You want to hook them in by posting about values they also share.

Even if they don't convert, you'll capture their attention and give them a reason to investigate your brand and boost brand awareness.

3. Emphasize Sharing, Not Selling

The last thing you want to do is be pushy when promoting your products or services on social media.

Instead of convincing customers that they need to buy your product, convey that you're a quality potential option. Think sharing products instead of selling them.

For example, avoid aggressive CTA's that tell the user they're missing out if they don't check out your website. Instead, create appealing graphics for your products with some brief words about the key takeaways.

4. Converse Beyond Your Product On Social Media

The ability to converse beyond your product and become involved with customers in their private lives makes a brand special. Consider outreach initiatives that show interest in everyday people, not just potential customers.

Remember that it's not all about creating an ideal image of your product — you want to demonstrate that you care about your customers' well-being.

Use These Social Media Tools To Reinvent Your Brand!

If you’ve been stuck in the mud with marketing ideas, we hope this article helped you climb your way out! These strategies have led to many other successful marketing campaigns for many companies. They may be key in your next brainstorming session.

Try them today to see how appealing to your audience’s needs while emphasizing your unique value can transform your brand.

Can you name any benefits of social media for business?