• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Pinterest
  • Twitter
  • Facebook
  • Instagram
Home Jobs by MOM

Home Jobs by MOM

Insights. Ideas. Improvements.

  • Lifestyle Insights
  • Business Ideas
    • Online Tools for Bloggers
  • Improving Family Life
  • Contact

4 Ways You Can Take Advantage of Social Media to Market Your Business

You are here: Home / Business / Business Tools & Tips / 4 Ways You Can Take Advantage of Social Media to Market Your Business

THIS WEBSITE USES AFFILIATE LINKS WHICH MEANS WE RECEIVE COMPENSATION IF YOU PURCHASE A PRODUCT THROUGH THEM. VISIT OUR DISCLOSURE PAGE FOR MORE INFORMATION.

September 17, 2021 by Home Jobs By Mom
Pin25
Tweet
Share
25 Shares

social media marketing

Have you reached a crossroads in the direction you want to take your brand? Maybe you’ve been wracking your brain for inspiration and come up empty-handed one too many times. Perhaps, you've even “taken it back to basics” to discover you need a more innovative strategy. Of course, it doesn't help to be a busy mom with few hours in the day to sit down and really think about your next marketing idea. Take the pressure off yourself to develop a genius marketing approach and rely on social media instead. This free network offers opportunities to capture your target audience's attention and boost engagement. It can inspire marketing strategies you've never thought of.

Need some tips on getting started? Check out these four ways to market your business on social media.

Social media has gone from a new idea to an absolute must for businesses. Here's how to get started! Click To Tweet

HOW BUSINESSES USE SOCIAL MEDIA FOR MARKETING


1. Tap Into a Cultural Movement

An important emphasis for any brand lies in how it relates to its audience. For example, a strategy you can use to engage with audiences online is to channel a recent cultural movement that you can incorporate into your media presence and brand identity.

The term for this type of marketing is known as “movement marketing,” and it is invaluable for marketing your brand on social media. And the best in the industry use this strategy. Some successful businesses that have employed movement marketing include Apple and Volkswagen.

Whether environmentalism, mental health, fitness, or ending child poverty, find a cause and showcase your passion to your target audience on social media. This will show that you're more than a business; you're conscientious of the world and the major problems affecting people today.

Audiences with a similar passion for your cause will be more likely to support you and identify with your brand as a result.

2. Focus on Beliefs and Values When Using Social Media Marketing


Social media users appreciate genuine people. That's why when it comes to marketing your business on Instagram or Twitter, you want to create content that expresses your company's core goals, beliefs, and morals. This is called values-based marketing.

Here's how it works: if you can express into beliefs and values that your audience resonates with, they'll follow up with a click, share, and like. You want to hook them in by posting about values they also share.

Even if they don't convert, you'll capture their attention and give them a reason to investigate your brand and boost brand awareness.

3. Emphasize Sharing, Not Selling

The last thing you want to do is be pushy when promoting your products or services on social media.

Instead of convincing customers that they need to buy your product, convey that you're a quality potential option. Think sharing products instead of selling them.

For example, avoid aggressive CTA's that tell the user they're missing out if they don't check out your website. Instead, create appealing graphics for your products with some brief words about the key takeaways.

4. Converse Beyond Your Product On Social Media


The ability to converse beyond your product and become involved with customers in their private lives makes a brand special. Consider outreach initiatives that show interest in everyday people, not just potential customers.

Remember that it's not all about creating an ideal image of your product — you want to demonstrate that you care about your customers' well-being.

Use These Social Media Tools To Reinvent Your Brand!

If you’ve been stuck in the mud with marketing ideas, we hope this article helped you climb your way out! These strategies have led to many other successful marketing campaigns for many companies. They may be key in your next brainstorming session.

Try them today to see how appealing to your audience’s needs while emphasizing your unique value can transform your brand.

Can you name any benefits of social media for business?

Related Posts:

  • 4 Ways to Start a Small Creative Business
    4 Ways to Start a Small Creative Business
  • Complete Guide to Social Media Marketing Testimonials
    Complete Guide to Social Media Marketing Testimonials
  • Advantages of Including Ecommerce in Your Beauty Business
    Advantages of Including Ecommerce in Your Beauty Business
  • Why You Should Connect With Bloggers To Promote Your Business
    Why You Should Connect With Bloggers To Promote Your…
  • Using Instagram to Creatively Market Your Fashion Brand
    Using Instagram to Creatively Market Your Fashion Brand
  • Can Anybody Start an Online Business?
    Can Anybody Start an Online Business?
  • Home Chef Careers: 4 Ways to Earn Money Without Leaving Your House
    Home Chef Careers: 4 Ways to Earn Money Without Leaving Your…
  • 6 Best Low-Cost Business Ideas in 2020 You Can Start From Home
    6 Best Low-Cost Business Ideas in 2020 You Can Start From…
Pin25
Tweet
Share
25 Shares
Category: Business, Business Tools & TipsTag: Small Business, Social Media

About Home Jobs By Mom

Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.

Previous Post:pesto pasta barillaBest Pesto Pasta Recipe: Creamy Shrimp and Artichoke Pasta @momsmeet @barillaus
Next Post:What to Know Before Moving An Aging Relative Into Your Homesenior citizen

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sidebar

Welcome!

Get a look into a mom’s inkling into this crazy thing called life.

Read More

Recent Posts

  • How To Stop Your Partner From Feeling Unappreciated in Your Relationship
  • February $100 Cash Giveaway (Ends 2/28) #valentinesday2023 #BTEvents
  • Coned Edible Treats Giveaway (Ends 3/7) @BakedBags
  • How to Create the Perfect Organizational Systems for Your Home
  • Pete & Pedro Mens Cologne Giveaway (Ends 2/14) @DeliciouslySavv @pandpbuenohair
  • EWin PRIME Fascia Massage Gun Giveaway (Ends 2/14) @goosegiveaways @ewinracing
  • Cirkul Happily Hydrated Giveaway (Ends 2/14) @SilvieArmas
  • 6 Creative Ways to Serve Mini Ice Cream Cones
  • Where to Buy Trendy Outfits for Women?
  • 6 DIY Projects You Can Make with the Best Fabric Glue

February $100 Cash Giveaway (Ends 2/28) #valentinesday2023 #BTEvents

Coned Edible Treats Giveaway (Ends 3/7) @BakedBags

Pete & Pedro Mens Cologne Giveaway (Ends 2/14) @DeliciouslySavv @pandpbuenohair

EWin PRIME Fascia Massage Gun Giveaway (Ends 2/14) @goosegiveaways @ewinracing

Cirkul Happily Hydrated Giveaway (Ends 2/14) @SilvieArmas

Pet Food Bowl Giveaway (Ends 2/20) @DeliciouslySavv @SpunkyJunky1

Pamper Your Baby Giveaway (Ends 2/20) @DeliciouslySavv @Baby_Magic

Rock Dog 3: Battle the Beat DVD Giveaway (Ends 2/14) @DeliciouslySavv

Enter More Giveaways!

Free Download

“Every day is another chance to get stronger, to eat better, to live healthier, and to be the best version of you.”

Productivity-Planner-Preview
Download the FREE Colorable Productivity Planner to get your life more organized. Sign up as a newsletter insider today!
Be a Better You!

  • How To Stop Your Partner From Feeling Unappreciated in Your Relationship
  • February $100 Cash Giveaway (Ends 2/28) #valentinesday2023 #BTEvents
  • Coned Edible Treats Giveaway (Ends 3/7) @BakedBags
  • How to Create the Perfect Organizational Systems for Your Home
  • Pete & Pedro Mens Cologne Giveaway (Ends 2/14) @DeliciouslySavv @pandpbuenohair
  • About Home Jobs By Mom
  • Terms & Privacy
  • Contact
  • Pinterest
  • Twitter
  • Facebook
  • Instagram

Copyright © 2023 · Home Jobs by MOM · All Rights Reserved

This website uses affiliate links which means we receive compensation if you purchase a product through them. Visit our disclosure page for more information.