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Your company’s website contact us form page is a crucial part of how your customers will get in touch with you, and it needs to include all of your important business contact information. What information you include here will depend on your business, but getting it wrong can lead to you losing potential customers if they struggle to find how to contact you using their preferred method. Here are a few things you should strongly consider having on your website contact page.Before you design your website's contact us form, take a look at these seven things that will make it easy for visitors to use. Click To Tweet
A Physical Address
A physical address serves not only to help your customers identify where your business offices are located, but it will also build trust. A company website without a physical address might make potential customers wonder why you don’t have it listed and reconsider any purchases from your online store or reaching out to you.
Even if you run your business from home, you should list a virtual mail address so that you have an address listed. There are many benefits to using a virtual mail address as your physical address, particularly for small businesses. Providing your customers with an address they can use to send mail or other items is one of the most important things you can add to your contact us form page.
An Embedded Map
If your company accepts walk-ins or bookings for customers to visit your offices physically, or if you have a showroom or retail store, then embedding a map is a good idea to add in addition to just listing your physical address. Embedding a map from a popular mapping service like Google Maps will help your customers find you easily, and it’s free to do.
Some companies also list their actual GPS coordinates if their offices aren’t easy to find using Google maps or if they’re off the beaten path, which is also a good idea if this applies to you.
A Contact Us Form
Customers love convenience, and when it comes to getting in contact with you, there’s not much more convenient than a contact form. They don’t need to be complex and ask a lot of questions, so just a quick form for your customer to supply you with their name, contact number, email address, and the query is good enough. To reassure your customer, have the contact us form send a copy to their email address too.
If you use a captcha on this form, make sure it isn’t too difficult or cumbersome to complete, as it doesn’t take much to lose a customer’s attention.
Some customers will prefer to pick up a phone and talk to someone, so adding some contact numbers is a great idea. If you have an efficient switchboard, list the main company number, or list contact numbers for different departments or people within your company.
Don’t make this list too long if you can avoid it. Providing just two or three numbers is ideal. If you need to list the numbers of your various branches, use a dropdown list or a way customers can narrow down the list of contact numbers. The secret sauce here is to make finding the number they need as easy as possible.
While a contact form is very convenient, some customers might prefer to email your company or a specific employee directly, so provide an email address on your company website contact page, even if it has a contact us form.
Just like with phone numbers, make these easy to find with a dropdown list. The best practice is to combine contact numbers and email addresses for the different locations or branches.
Links to Your Social Media Pages
If you have a social media presence, make sure that you list all of the different social media platforms you’re on. Use instantly recognizable icons, and don’t limit them to the contact page. Add them to the header or footer of the page so they’re always visible.
If you manage to get potential or existing customers to like or follow your social media pages, you have a direct line to market to them, and that’s a big win.
A Partner Directory
If you work with partners, list them on your contact page, but keep the list compact. A dropdown list sorted by their location is an excellent way of enabling your customers to quickly and easily find where to get your products or help with your services locally. Whether they are resellers or implementation partners, they should be listed here with their contact details, and these should consist of at least an email address and contact number.
Your company website contact us form can win you customers, but it can just as easily lose you potential customers. Take time to make sure all your details are listed and accurate, but also take time to make sure you’re not overwhelming your customers with details too. Visit other business websites and look at their contact pages for guidance.
Is there anything else you would include in a contact us form?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.