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As the owner of a successful restaurant, you may be wondering what comes next. After all, you've struck gold. If you're looking for ways to take the next step, here are three restaurant growth strategies for expanding your eatery.
When you're working on expanding your restaurant, you'll probably be focusing inwards. However, outreach to other companies and organizations can be great for beginning expansion.
One option to try is joining an event or fundraising organization. This may allow you to sell your food outside of the initial location. Also, it can't hurt to be seen helping a particular cause or group of people. To do this, you'll probably need to create a food truck. While making food trucks may not be your expansion endgame, it can give you wider exposure and more income.
Another restaurant growth strategy is to consider collaborating with hotels and bars. Many of these businesses have begun collaborations with organizations like Reef Kitchen. This allows businesses to get sellable food through a separate restaurant. A deal like this, while complicated, may be highly beneficial for both parties.
2. Solidify Your Brand
To begin expanding your restaurant, you must solidify your brand. Everything notable about your business, from the menu to the decor, must be defined and made permanent. Otherwise, it will be difficult for customers to connect the two locations. You may also have trouble communicating your wishes to new store owners. So, buckle down and examine your restaurant's brand.
Start with the food. While not every item has to be the same, at least some of the iconic meals must be present everywhere. If you're not sure what the most popular items are, ask both your servers and customers. You may also be able to find concrete numbers if you use an online ordering system. In general, the basic items that are offered must stay the same.
Next, examining your aesthetic and decor are restaurant growth strategies to get your business moving. Your restaurant likely has a loose theme or vibe that defines the space. For instance, you might have a speakeasy-inspired aesthetic. No matter how low-key this theming is, it would be best if you replicated it in every other restaurant.
3. Update Your Online Information
In this day and age, almost all of your marketing and restaurant growth strategies should occur online. While in-person advertisements are still effective, online ones can reach far more customers. Because of this, it's essential to provide updates on the internet. Anytime something happens, whether it's a new hiring or the purchase of a space, it should be documented and advertised.
When posting updates, you'll want to focus on your website. This is the home base for information about your restaurant, so it must be current. You'll also want to make use of social media. Start by making posts on your initial profile. Once your new restaurant becomes more solidified, you can create a separate profile for it.
Be sure to connect the profiles on your home pages. When possible, post videos and entertaining content that will keep people interested. Most importantly, make the grand opening a big deal. Invite followers, post numerous updates, and live stream the event.
Final Thoughts
Expanding your restaurant can seem like a daunting task, but with the restaurant growth strategies in place, it can be an incredibly rewarding experience. We hope that the tips we’ve shared have given you some ideas for how you can grow your business.
Expanding your restaurant is an exciting step forward. Be thorough, get the word out, and enjoy building on your success!
Can you share any restaurant strategic growth plan examples with us?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.
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