If you want to grow your real estate brokerage, you need to hire good employees. Obviously, you want to recruit those who know what they’re doing—in short, experienced real estate agents. On the other hand, there’s also merit in hiring younger employees. They’re enthusiastic about learning and exploring their potential, making them ideal homegrown talents. What’s more, they can also bring a fresh perspective into what can otherwise be a crowd of industry long-timers who are set in the “old ways.” This means that if you want to hire and train the next generation of real estate agents, you need to step up your recruiting ideas. With a hyper-competitive industry, you need to stand out and prove to these budding professionals that yours is the brokerage to join. Here are some tips to help you attract young talent:
Offer Career Development Opportunities
Perhaps one of the most defining traits of Gen Z is that they want to hit the ground running. They want to build their careers as quickly as possible because they’re driven and have a take-charge attitude. As such, you need to provide them with an environment that helps them grow and continuously develop their skills.
Providing them with mentors, conducting regular skill assessments, and devising recruiting ideas that offer big projects and trust will go a long way toward helping young real estate agents learn and grow. With the right tools in place, you can rest assured your recruiting goals are successfully met.
Try Peer-to-Peer Coaching
As mentioned, mentorship is an important component of a young real estate agent’s career development. That said, mentorship doesn’t only mean having an older employee teach and guide a younger one. Sometimes, Gen Z workers are more receptive to peer coaching as opposed to having a supervisor manage their every move.
Nevertheless, there are also young real estate agents who prefer picking the brains of multiple generations. This way, they can discuss career goals, best practices, and experiences with those immersed in the industry for longer.
The key is to let young real estate agents know they have these options once they join your brokerage. This gives them more control over how they grow their career and expand their knowledge.
Promote Work-Life Balance and a Culture of Trust
The younger generation of professionals understands what’s needed for the so-called grind. At the same time, they also understand that the grind isn’t all there is to their careers—that there’s a need to take breaks and that there’s life outside of work no matter how good you are at it.
Thus, if you want to attract young and talented real estate agents to your brokerage, you need to realign your values and recruiting ideas. Emphasize the importance of work-life balance, as well as flexibility. At the end of the day, it doesn’t matter if an employee reports to the office for 7 hours or 8. What matters is that they’re able to deliver.
Indeed, trust is a big thing for Gen Z-ers and even Millennials. If you can prove this to them, they will be more than willing to join your brokerage.
Polish Your Social Media Presence
Gen Z-ers are digital natives. They don’t know a world without social media and similar platforms. As such, you need to improve your social media presence to attract young talent. Polished “socials” not only make you look cool, it’s also proof that you’re willing to embrace technology. What’s more, it’s an indicator that you’re open to communicating with them through a method in which they could be considered “better” than you are.
Some of the things you can do to polish your social media profiles for the purpose of recruitment include the following:
- provide a complete “About” section
- include a way to submit applications directly
- be responsive to chats and comments
If you have the mechanism for it, it’s also a good idea to activate chatbots to handle after-hours inquiries.
Tone Down Your Recruitment Campaigns
Most Gen Z (and most Millennials) prefer to communicate through their messaging apps as compared to other methods. In short, if you want to connect with this segment, you need to scale back your other recruitment efforts like email, cold calls, and the like. Instead, look for ways to optimize chat and text messaging campaigns.
Be Clear About Your Advocacies
Last but certainly not least, to entice young real estate agents to join your brokerage, you need to be an advocate for something: gender equality, diversity, sustainability, or mental health, just to name a few.
The reason for having advocacy is simple: the youth are more aware nowadays and would like to put some of their energy towards something worthwhile. That said, you need to be genuine about it; young professionals can smell it a mile away if you’re just supporting a cause for the brownie points.
Recruiting young real estate agents for your brokerage might be a departure from your usual tactics. Keep these tips in mind so you can achieve better results.
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