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Instagram has recently grown into one of the most important tools in your marketing plans. 80% of the over 1 billion Instagram users have subscribed to at least one business account, and this connection can be fully engaged. Sharing pictures, commenting, and tagging your customers are all things that your potential clientele will absolutely love. More and more companies are taking their brand to greater prominence through their Instagram accounts with Instagram Live.
A carefully planned and executed Instagram account can be one of the most beneficial aspects of your marketing strategy in 2022. See how!
If you already know all about Instagram, you have probably noticed the small “Go Live” prompt on some of your accounts — maybe you have even tried this function out. Instagram Live is a brand-new feature you can use to live-stream to your followers and engage them in real time.
Your followers can select an option to get notifications when you begin your live stream. Otherwise, they will see a small purple circle appear around your profile picture whenever you appear on a live feed, which can prompt people to tune in.
You can also pin the topic of your live feed so people can see at a glance what your live transmission is all about, and they can choose to join. The pinned topic will appear at the bottom of the live feed window. You can then fully engage your audience as they connect with you by reacting to their comments, reactions, and messages.
You can also save a copy of your live feed as part of your regular story so that the people who did not get to see it the first time around can watch the live feed at their leisure.
What’s the Outcome for Instagram Marketing with Live Video?
You may be wondering if there are any intrinsic benefits to Instagram Live? The answer, as you may have guessed, is a resounding YES! Let’s take a closer look at some of the most important reasons for including Instagram Live as a marketing tactic.
Increasing engagement
As a business, your survival depends on your capacity to connect with your target audience. Instagram Live allows you to engage with your target audience fully and have an actual conversation online — this is something people love. This type of personal engagement makes your clients feel like they are an important part of your operations.
It also allows your clients a chance to see the operations as they are from behind the scenes. This pulls your potential clients closer and provides them with an exciting experience with your brand.
More visibility
Instagram Live is a great way to expand your brand’s broadcast radius. This is because Instagram Live stories are placed in front of other stories, and this visibility is important.
Live stories are enabled by push notifications. This means that your clients who have the notifications setting “On” will receive a prompt when your Instagram Live session is about to begin.
It’s authentic
Your followers and clients will get to meet you face-to-face. This lets them see that there are actual human beings at work in your brand.
By having authentic conversations and taking the time to address their questions and comments in real-time, you show your audience an authenticity that is hard to project in other marketing concepts. Customers appreciate this type of attention and advertising, and it helps to establish the trust that is the basis of a good relationship with your clients.
Incorporating Instagram Live into a Marketing Strategy
If you are looking to take full advantage of this impressive marketing tool, here is how you can incorporate it into your current strategy.
You may not be sure how to get started, but here are some tips to consider. The first point will be to consider the strategy you are already using on Instagram and when you buy Instagram likes, make sure that your Instagram Live strategy follows suit.
You will want to make a broad goal of what you hope to accomplish with your Instagram Live broadcast. I say a “broad” goal because you can never be sure what type of results you will see.
Ways to incorporate Instagram live:
Here are some of the most effective ways that you can use Instagram Live in conjunction with your marketing strategies:
Promote products or services
Announce Limited Time Offers
Live Q&A
Any other way you can engage your audience live and address questions, comments and interact with your target audience.
Instagram Live is an effective tool if you are looking for a great way to get in touch with your customers. By including and perfecting Instagram Live as a part of marketing strategy, you show your audience that you are willing to meet them in real-time and show the transparency and authenticity of your brand. You will also gain visibility for your brand, which will go a long way in cultivating that vital trust that creates loyal customers.
Krystle, creator of Home Jobs by MOM, swapped her psychology degree for motherhood adventures. Now in Kentucky with her husband and teenage sons (15 & 19), she balances cooking, DIY projects, and launching her next business venture. Texas-born but Kentucky-living, she’s still sharing her journey as her family grows up.
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