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Today, it’s challenging to visit anywhere on the internet without being asked for your email address. Whether you’re buying something online or simply browsing a site, your email is vital to businesses. Pop-ups always appear online with a form field ready to collect your email address. This is because email marketing continues to be one of the most impactful forms of marketing.
Despite being one of the more low-tech forms of digital marketing, experts still consider it one of the best ways for brands to promote what they offer. These days, it’s hard for a company to succeed without an email marketing strategy. So, why should your business consider launching an email marketing campaign?Email marketing is still one of the most effective ways to reach out to customers and promote your business. Learn why it's so powerful! Click To Tweet
Email Marketing is a Cost-Effective Option
Companies are always looking for new ways to bring the cost of marketing down while still getting good results. Email marketing is not only a great way to market to your target audience, but it’s also cost-effective.
Check out these mail marketing ideas from Lob to see how you could start using direct mail marketing to promote your business. For instance, sending product samples, promoting new products, providing valuable content, sending exclusive offers, and more.
Personalize the Message
While you can personalize many online ads, email marketing allows you to take things further.
Companies can gather data on the people their business is sending marketing emails to, allowing them to create highly tailored email messages. For example, if you run an online shop, you can gather data on the products that customers are browsing but not buying on your website and send these customers an email with a discount to buy.
Email Marketing Give You More Control
Compared to several other online marketing strategies, email marketing provides businesses with more control.
While not every marketing email will be opened, everybody who has an email address tends to check their emails regularly. This means that with the right strategies, companies can improve their chance of having emails opened, read, and interacted with.
Convenient for Customers
Email has become one of the easiest and most convenient methods of communication used by both businesses and consumers today. Email apps are now available on all smartphones, meaning that it is something that anybody can access at any time.
Recipients can check and read their emails on their own time, making email marketing more beneficial. It does not feel as intrusive or annoying as other direct marketing methods such as cold calling. Because of this, email marketing tends to be more well-received since it gives customers more control over how and when they engage with your brand.
Track Your Results and Improve
With plenty of tracking tools and programs available, email marketing has become one of the easiest methods of direct marketing to track. And tracking can help you get a better idea of where the campaign is heading.
Most email marketing programs come with tracking features as standard. This includes a user-friendly dashboard that you can use to check how your campaign is progressing. It gives you access to specific information, such as which emails are performing better than others, which customers aren’t opening their emails, and which calls to action are getting more attention.
As a result, companies can easily make adjustments as they go using the data they collect, making it easier to determine which are the best decisions to make in the future.
Position Your Business as a Leader
Compared with other online marketing and advertising methods, email marketing is an ideal way to position your business as a trusted industry leader. Most recipients will be in the process of reading their emails when they get your message, which means that they may be more receptive to learning something new.
Also, the data that you collect can help you determine what content will be the most valuable to certain customer groups. Remember that email marketing isn’t just about advertising. Send out emails that help your recipients learn something new or solve a problem will encourage stronger relationships and trust your brand.
Email marketing has been the simplest way of marketing a brand online since digital marketing first took off. When done right, it is still one of the most effective online marketing methods.
Can you share any email marketing examples with us?
Krystle Cook – the creator of Home Jobs by MOM – put her psychology degree on a shelf and dived into a pile of diapers and dishes instead. She is a wife and mother to two rambunctious boys, sweating it out in her Texas hometown. She loves cooking, DIY home projects, and family fun activities.