Your Guide to Instagram: How to Get More Followers

Instagram is a globally popular social media platform that has over 500 million daily active users. It doesn’t surprise that brands and businesses are flocking to Instagram to connect with their customers. But how do you gain a large number of followers on Instagram?

What makes this app great is that it’s easy to use and it’s very entertaining. But if you want to grow your follower base, you have to follow specific steps which will help you achieve that. Getting followers isn’t an easy task, and beginners might find it challenging. That’s why in this blog post, we will share some tips for gaining more followers and on how to get started.

Understand organic marketing

Very often, beginners on Instagram are tempted to quickly gain thousands of followers, hoping that those numbers will impress people exploring their profile. To have fake followers or likes is never worth it, and it can only produce a countereffect.

Think about this: a person explores a profile with 10.000 followers and then takes a look at its photos and videos and sees that they have few likes. Soon they will realize that the number of followers is fake and deceiving. That will result in distrust in the brand, and the person is very likely to leave the profile and never return to it again.

Organic marketing may take more time, but it pays off very much in the long run. With real followers, your posts will have a good engagement, likes, comments, shares. A service that can help you achieve such organic growth of your account is Growthoid, which consists of a dedicated team to find your most ideal followers and audience. These kinds of growth services turn your Instagram followers into lifelong fans that spend money on your brand/business.

There are many other ways to do organic marketing efficiently: by partnering with influencers, using good hashtags, creating connections with relevant people in your niche, and simply creating high-quality content.

Get Instagram followers by finding the right niche

Every brand and business has a niche on Instagram, and yours shouldn’t be an exception. That is because it serves to describe what your brand is all about. There are over a thousand different niches on Instagram. Some of them are big, like fashion, arts, sports, etc.

Others are much more specific and with a smaller audience. Now, where should you place your business then? Your goal should be positioning yourself in a more precise, narrow niche and best describes your brand while having an audience big enough to fulfill your marketing strategy needs.

Although it takes some effort, you will find your comfortable spot if you do your research well. Once you find your niche and notice people start following you, you should stick to it. That’s because your new followers probably like your content and are interested in your niche. Sticking to your niche and providing good content to your followers means that you will gain a large, loyal follower base that will pay close attention to your brand.

Hashtags and influencers

When posting, you should include hashtags because they are a vital element of Instagram content. That’s because they separate your content from millions of photos and videos posted daily by other individuals and businesses. The best practice is to use hashtags that well-describe your posts and have an optimal number of followers. That will help you gain new followers.

A tremendous upside is that those followers are interested in content related to your industry and, therefore, will be interested in what your brand has to offer. Hashtags can also help you create marketing campaigns and gain user-generated content, significantly increasing users’ engagement and trust in your brand.

Influencers can also be an excellent acquisition for your marketing plan since they have a large audience. They are also knowledgeable in their niche, so their audience trusts them and listens to their opinions. By partnering with the one in your niche, you could reach an audience out of your range while also significantly boosting engagement.

Get more likes on Instagram by engaging with users

Social network marketing is far better than old-school marketing because brands can directly connect and interact with their audience. You should use this great feature by engaging with users and communities. Like, comment, share content from other users that are credible in your community. Also, keep it authentic and exciting when commenting. Well-written words will attract attention from people reading them and possibly bring them to your profile.

Next to joining discussions, you should start some too. By sparking a conversation, you will encourage users to talk about your brand, products, or services, and you definitely want your brand to be talked about. Along with people noticing your brand, you will also have a chance to get valuable feedback throughout the discussion. Great ways to create engagement opportunities are Instagram Stories or asking questions in your photo captions.

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